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GEC Watch Dec 30: Saathiya at #1 with 6.11 TVR

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Posted: 29 December 2010 at 10:57pm | IP Logged

STAR Plus adds 22 GRPs to its kitty in Week 52

By afaqs! news bureau, afaqs!, Mumbai, December 30, 2010
Section: News Category: Media

Colors has also increased its ratings by 25 GRPs over the past week, while Zee TV regains the third position.

STAR Plus, the flagship Hindi GEC from the STAR stable, has witnessed a 22 GRP increase to register 368 GRPs for the week ended December 25. The channel has also seen a jump in its relative channel share from 25.3 per cent in Week 51 to 26.1 per cent in Week 52.

Viacom18's channel, Colors, has also added 25 GRPs over the past week, garnering 290 GRPs for the week. Its relative share has also moved up to 20.5 per cent during the week, from the 19.4 per cent that it had registered in the previous week.

Zee TV is once again at the third spot, having added 39 GRPs to its kitty to garner 231 GRPs. Its relative channel share has also moved up from 14 per cent in the previous week to 16.4 per cent in Week 52.

Meanwhile, Sony has lost 36 GRPs during the week to register 179 GRPs. Its channel share has also dropped from 15.7 per cent to 12.7 per cent during the week.

Its sibling channel, SAB, on the other hand, has gained one point, bagging 146 GRPs. Its relative share has, however, dropped to 10.3 per cent.

SAB is followed by Imagine TV, which has lost both in GRPs as well as channel share. It has lost 6 GRPs during the week, garnering a score of 83 GRPs, while recording a relative share of 5.9 per cent, down from the 6.5 per cent registered in Week 51.

STAR One is at No. 7; the channel's relative share is 2.6 per cent for the week, while its GRPs have moved down from 40 GRPs to 37 GRPs.

DD1 and STAR Utsav have garnered relative shares of 1.4 per cent and 1.7 per cent respectively, while Sahara One has garnered a relative share of 2.1 per cent.

Saathiya on STAR Plus is the most watched programme in the Top 10 list, with a TVR of 6.11. The other shows that have made it to the Top 10 list are Sasural Genda Phool (with 5.57 TVR), Pavitra Rishta (with 5.42 TVR), Na Aana Is Des Laado (with 5.03 TVR), Pratigya (with 4.98 TVR), Yeh Rishta Kya Kehlata Hai (with 4.93 TVR), Bigg Boss Season 4-Aapka Farma (with 4.49 TVR), Dabur Badam Tel Zee Rishtey Awards (with 4.44 TVR), Master Chef-Grand Finale (with 4.16 TVR) and Laagi Tujhse Lagan (with 4.09 TVR).

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