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Zee tv rides back to 3rd spot- Article

Daisy15 IF-Dazzler
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Posted: 29 December 2010 at 8:56am | IP Logged
Zee TV rides back to third spot
 

Indiantelevision.com Team


(29 December 2010 8:10 pm)

 

MUMBAI: With Star Plus and Colors having consolidated their top positions in 2010, the Hindi general entertainment channel (GEC) space is seeing an interesting fight for number three position.

The top slot was the target last year for Star Plus, Colors and Zee TV, but now Zee TV and Sony Entertainment Television (Set) are fighting for the third spot.


With the support of Amitabh Bachchan-hosted Kaun Banega Crorepati, Set stepped above Zee TV at times and managed a lead, but the last week of the year 2010 saw Zee TV coming back with a bang to claim its position, according to the Tam data (Week 52, C&S 4+, HSM).

Zee TV is back after weeks on the strength of weekend events like Zee Rishtey Awards and the grand finale of song reality show Sa Re Ga Ma Pa. The two properties gave the channel a boost of 32 GRPs (gross rating points) along with a TVR of 4.4 and 2.8 respectively for the week ended 25 December.


The Tam data shows Zee TV added 39 GRPs from its previous week's tally to pocket 231 GRPs. Set, on the other hand, shed 36 GRPs to end the week with a score of 179 GRPs.

Meanwhile, holding guard at the top spot is Star Plus, with 368 GRPS (last week 346 GRPs). The channel's rating went up by 22 GRPs. It aired the grand finale of MasterChef India, which clocked a 4.2 TVR for the channel.

Colors also strengthened its position by adding 25 GRPs over the last week to close the tally with 290 GRPs (from 265 GRPs).


For Set, the fall in GRPs can be attributed to fall in the average of ratings of its celebrity dance reality show – Jhalak Dikhla Ja. After initial week ratings of 5 TVR, the second week ratings of the show were at 3.4 TVR.

A quick look on the other GECs: Sab was steady at No 5 with 146 GRPs (145 GRPs in last week) followed by Imagine TV (83 GRPS), Star One (37 GRPs) and Sahara One (29 GRPs).

 

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Posted: 29 December 2010 at 9:09am | IP Logged
Thanks Madhu so clearly it is seen

Zee TV is back after weeks on the strength of weekend events like Zee Rishtey Awards and the grand finale of song reality show Sa Re Ga Ma Pa. The two properties gave the channel a boost of 32 GRPs (gross rating points) along with a TVR of 4.4 and 2.8 respectively for the week ended 25 December.

that ZRA has given Zee a TVR of 4.4 so now we know the secret that ZRA and SRGMP has given Zee this boost.WinkLOL

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chipakradhika5Ansa786..yajnaseni..Daisy15misti73fatssrilanka

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Posted: 29 December 2010 at 9:12am | IP Logged

WinkThanks for sharing. Right SRGMP, totally forgot about that!!

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Daisy15

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Posted: 29 December 2010 at 9:37am | IP Logged
last zra fetched them tvr of 7 and this fetched tvr of 4.4... what a decline!!!

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chipakmisti73

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Posted: 29 December 2010 at 10:23am | IP Logged

Thanks for the article Smile So it was the ZRA that gave them the boost!! Along with SRGMP. 

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Posted: 29 December 2010 at 10:26am | IP Logged
thanks for info madhu.zee has been strengthened by the ZRA and SRGMP not because of the other shows.LOLLOL

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Daisy15

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Posted: 29 December 2010 at 10:42am | IP Logged
thx for sharing

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Daisy15

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Posted: 29 December 2010 at 10:37pm | IP Logged
Initially,I wasn't happy dat Zee came back 2 d 3rd position.But now I'm happy since Zee gt d from ZRA & SRGMP.It's evident all Zee shows r crap & bullshit.

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