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Chhoti Bahu.. Sindoor Bin Suhaagan

An article on Zees current situation 28th dec (Page 2)

Annamarie Goldie
Annamarie
Annamarie

Joined: 29 June 2009
Posts: 1199

Posted: 28 December 2010 at 6:53pm | IP Logged
Thanks 4 the article .

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misti73

radhika5 Goldie
radhika5
radhika5

Joined: 06 December 2009
Posts: 2083

Posted: 28 December 2010 at 10:21pm | IP Logged

Zee's Aversion to Reality

By Sudeep Jain

The past few months have not been good for investors in Zee Entertainment Enterprises.

With the company's flagship channel Zee TV losing market share to more adventurous rivals in the busy October-to-December quarter, the firm's shares have lost 6.5% in this period, underperforming the BSE 100 index by nearly 5%.

On Tuesday, the company's shares were trading 3.1% higher at 140.30 rupees ($3.11) in the early afternoon after having fallen 1.9% in the previous session.

According to TAM, a television viewership measurement agency, Zee TV has fallen to the fourth position in the Hindi general entertainment segment in the week ended Dec. 18, ranking behind Sony TV for the second straight week. But the viewership figures paint a more dismal picture than is warranted, say some analysts.

Hi Misti
welcome back--
Thanks for posting the article.

I realy like the heading Zee's Aversion to Reality.
At least this journalist seems to check his facts before writing---

Zee really needs a makeover to get back in the game. Zee TV, although a small component of the business, it can do better than what it has done in the last quarter from Oct-Dec 2010.
Well, coincidentally it is the same quarter after CB was closed.

I really wish that Zee TV takes the viewers views seriously and make an announcement of bringing back Avinash and Rubina.
 

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chipakradha_bilahariAnsa786misti73

radhika5 Goldie
radhika5
radhika5

Joined: 06 December 2009
Posts: 2083

Posted: 28 December 2010 at 10:31pm | IP Logged
Me thinks--the reason behind failed Zee TV's strategy regarding their new shows----is best explained by the cartoon...I wish I could have substituted a Carrot for an AppleSmile (but it was too much work)

Zee TV's Innovation

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PutijaChalhovchipakradha_bilahariAnsa786Neerjaamisti73

PutijaChalhov Coolbie
PutijaChalhov
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Posted: 29 December 2010 at 2:21am | IP Logged
ROFLROFL funny cartoon.

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radhika5misti73

nycsweetie IF-Sizzlerz
nycsweetie
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Joined: 08 March 2008
Posts: 11383

Posted: 29 December 2010 at 10:46am | IP Logged
thx for sharing

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misti73

chipak Goldie
chipak
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Joined: 03 August 2009
Posts: 2168

Posted: 29 December 2010 at 3:57pm | IP Logged
Originally posted by radha_bilahari

Thanks for this article Misti.
 
zee tv's new shows are hovering around the number 1 as per TAM reports and not as per ZEE numbers.  Even if any new show comes up, they themselves know that to cross the barrier of 1 is going to be a Herculean task.  Added to that with the world cup cricket fever, with most of the matches scheduled to be day and night these shows are likely to take a good beating.  ZEE has already set itself up for a viable excuse for doing badly.  Meanwhile ZEE will have a list of shows that will go from bad to worse and they will be in a good position to decide what can go off air.  Maybe CB2 should come only when ZEE has no other recourse but to take the obvious decision.  They may also learn to take interest in the new show and will promote it well.
 
Just my thought.
 
Thanks Misti for the article...hmmm so blaming other..reality shows for their lack of skills n opeartional efficiencyAngry
 
Radha me too want the same. Cb2 shud come as saving grace for channel and they better learn to treat shows nicely

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radha_bilahariradhika5misti73

lavalina IF-Sizzlerz
lavalina
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Posts: 10620

Posted: 04 January 2011 at 8:17pm | IP Logged
ya i think after bringing back old srials like CB zee gona moved up again

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misti73

bholabear IF-Rockerz
bholabear
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Joined: 10 September 2009
Posts: 5195

Posted: 04 January 2011 at 8:30pm | IP Logged
Thanks for the article Misti. 

So many similar articles about Zee's dropping TRPs, TAMs, and what not are being aired, but no sign if Zee is even taking note of them. 

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misti73

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