Posted: 27 December 2010 at 4:49pm | IP Logged
Small screen gets bigger
If there is one phenomenon that upped the glamour quotient
of the television industry in 2010, it is, undoubtedly, the descend of
cine stars on the small screen.
Be it the legendary Amitabh Bachchan, peppy Salman Khan, handsome Akshay
Kumar or the gorgeous Priyanka Chopra — all of them decided to make
their presence felt on television this year and earned mega bucks in the
process as well!
And before the year came to a close, two other
superstars announced their re-entry in the world of television —
Shahrukh Khan (through his reality show Zor Ka Jhatka in 2011) and
Madhuri Dixit-Nene (through Jhalak Dikhlaa Jaa). No wonder, we have few
people complaining about what was dished out by the Indian television
industry in 2010.
But why are cine stars appearing on the small
screen by the dozen? That television industry is the best medium to
prove one's presence was known for quite some time. Apart from the mega
bucks that are being offered, another big reason for these superstars
flocking to the small screen may be the fact that 'if other stars can do
it, why can't I' thought process. How else can one explain Khan's
decision to host a show after his Kya Aap Panchvi Paas Se Tez Hain
debacle? But, he does have an explanation for his comeback — "I feel
extremely recharged! When this offer came to me, I thought this is a
good time to start my television career again. After all, this is the
place where I began."
Another surprise element was the comeback
of Madhuri Dixit through the dance reality show Jhalak Dikhlaa Jaa.
Probably her reason for deciding on television is more straightforward.
She did try her comeback in films through Aaja Nachle, but
unfortunately, she did not succeed. At least, being a judge of a popular
show like Jhalak Dikhhla Jaa was a better option. And she was not
The other interesting and significant phenomenon was the
patch-up between Ekta Kapoor's Balaji Telefilms and Star Plus. The two
were inseparable when saas-bahu sagas were being churned out every other
day on television. The channel and production house fell apart when
Kyun Ki Saas Bhi Kabhi Bahu Thi was brought to an abrupt end. This year,
Balaji was back on Star Plus with the show Tere Liye.
Balaji is back, soap operas and tearjerkers cannot be left far behind,
can they? Moving away from socially-relevant and hard-hitting serials
like Aapki Antara, Agle Janam Mohe Bitiya Hi Kijo, Pratigya, Na Aana Is
Des Laado, some serial makers went back to the tried and tested family
drama genre. Case in point is Dil Se Diya... Vachan. But did the
audience want such shows back? Or, was it because socially-relevant
soaps were finding it difficult to survive? There is no single answer to
this question. Aapki Antara was stopped suddenly despite it being a big
hit, Pratigya lost its track midway and turned into just another
saas-bahu saga. Therefore, one cannot pinpoint or identify a single
problem why socially-relevant serials didn't do that well after a few
months on air. But that does not mean that no more shows in this genre
are being launched. Rishton Se Badi Pratha and Armanon Ka Balidaan -
Aarakshan were two big launches this year, based on the issues of honour
killings and caste-based reservation in education institutions,
Thankfully, creativity did not take a backseat in
2010. The first ever silent comedy show on Indian television – Gutur Gu
on Sab – went on air. The creative quality of the show was superlative
and the audience gave it a thumbs up by making it one of the
most-watched shows on Indian television. But the same audience gave a
thumbs down to some very popular and long-running shows, which bid adieu
to the airwaves. The list includes names like Dill Mill Gayye, Jyoti,
Bidaai and Miley Jab Hum Tum. Last year, one could never imagine that
these shows could go off air. But this year, the unthinkable happened.
Probably, they had had their share of popularity and it was time for
these shows to end gracefully.
Apart from the general
entertainment channels, the urban broadcasters (AXN, Zee Caf, Bindaas)
also had a successful year, thanks to reality shows, which promoted
voyeurism. Emotional Atyachaar, into its second season, is equally
successful, while Girls Night Out on MTV is extremely popular. Breaking
new ground were reality shows with a twist like D3 Commando Force -
Dadagiri, which were equally successful.
And, of course, how can
we not write about how sports channels fared in the year gone by?
Thankfully, it was not just cricket. It was a golden year for Indian
sports and television sport channels. Events like the CWG and Asian
Games helped generate record TRPs for sports channels.
do we look forward to in the next year? Like it or not, more reality
shows for sure! And of course, some more thoughtful serials because
production houses have understood that the Indian viewer cannot be taken
for a ride any more. Today's viewers knows what they want and refuse to
accept anything but that.DIRECT LINK:http://www.deccanherald.com/content/123606/small-screen-gets-bigger.html
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