Sapna Babul Ka...Bidaai


Sapna Babul Ka...Bidaai
Sapna Babul Ka...Bidaai

Starplus strategy and plans

rekha02 IF-Rockerz

Joined: 06 May 2005
Posts: 6635

Posted: 25 December 2010 at 10:02pm | IP Logged

The hits and the misses

December 25th, 2010

The year 2010 proved successful for a few serials and a few others lost their fame! While Yeh Rishta Kya Kehlata Hai and Balika Vadhu stood their ground, other star performers of last year, like Agle Janam Mohe Bitiya Hi Kijo, Chhoti Bahu, Aap Ki Antara, Bairi Piya, Sajan Ghar Jana Hai and Bhagyavidhata received low ratings.

If Balika Vadhu created the 8 pm slot, Choti Bahu was the slot leader at 7.30 pm, which infused life into early prime time. But it started losing ground to Sasural Genda Phool and was eventually shut down in September. Says, producer Tony Singh, "It was due to the stiff competition. The channel decided to close it down though ratings were not all that bad."

Aap Ki Antara, a story about an autistic child, suffered a setback too. The reasons stated were the change in slot, followed by change in characters. Sukesh Motwani, Fiction head, Zee, feels the show flopped because it got too preachy. "Wrong casting after the generation leap is another reason," he states.

If change of slot did not affect Aap Ki Antara, it did affect Agle Janam, which was sent down to early prime time to make way for Sanjog Se Bani Sangini. Producer Siddharth Tiwari of Agle Janam doesn't blame competition alone but says ups and downs are bound to happen when a serial is aired for two years.

Bhagyavidhata, another slot leader at 7 pm, lost most of its ground to the year's most surprising and successful launch, Saathiya Saath Nibhana.

However, Ekta Kapoor's Tere Liye at 10 pm almost killed the soap, Sabki Laadli Bebo, which was shifted to 6.30 pm. However, Anupam Vasudev, marketing head, Star, claims that it was a part of their plan to boost both the serials.

Wonder what strategy was being followed when they ended Bidaai on a high, I know it has huge chances of coming back but when Confused. I mean Bidaai stood its ground too even with a change in cast and rating were on a upward swing.Does ending a serial on a new high AngryDeadOuchmean boosting its return?OuchConfused

Edited by rekha03 - 25 December 2010 at 10:16pm

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Rehana86 IF-Dazzler

Joined: 17 January 2006
Posts: 4685

Posted: 25 December 2010 at 10:13pm | IP Logged
diii.....aur intezaar nahin hota...... when will we get to know the casting of Bidaai 2 ???..... atleast they shud let the viewers know so that we can take care of hearts from breaking into pieces Broken Heart

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Lovenarbhi IF-Sizzlerz

Joined: 15 February 2009
Posts: 18277

Posted: 25 December 2010 at 10:32pm | IP Logged
Sach mai I just want my angini back. They should also get their share of the story. I hope SP announces soon about bidaai 2. Thanks Rekha di.

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shanti05 IF-Stunnerz

Joined: 17 January 2005
Posts: 32881

Posted: 25 December 2010 at 10:36pm | IP Logged

i soo agree why the hell did they have to axe /pull of the highest TRP gaining show like Bidaaii.
Firstly you look back on 13th Novemeber did teh story even seem remotley over for Anmol and Ragini

I mean their life just started  and from the life style they lived earlier under the same roof and now as a couple there will be so many changes which as a viewer we should have gotten to see..

And to pull off and show Gulaal at the same slot which has'nt shown the mark at 9 pm prime time is truly a disaster...

Also saying back that there was no story left way back in October and then bringing two new faces and give major twists   two weeks  before the show to be ended

Come on I don't think it was justified.

Stories can be easily weaved, I mean these writers are definatly seeing the way the life style of people work and with characters already there it so very easy to make the story around

I mean its totally unfair for such a show which has great potential and post leap showed that changes new actors did create an awesome impact to the storyline and the viewership and the TRPs

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Rehana86 IF-Dazzler

Joined: 17 January 2006
Posts: 4685

Posted: 25 December 2010 at 10:51pm | IP Logged
SP is dumb and blind, that's the only conclusion i can draw after reviewing their way of handling the channel.....

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