Yeh Rishta Kya Kehlata Hai


Yeh Rishta Kya Kehlata Hai
Yeh Rishta Kya Kehlata Hai

DC:THE hits n misses of 2010

-Nasreen- IF-Rockerz

Joined: 12 February 2010
Posts: 7320

Posted: 24 December 2010 at 10:32pm | IP Logged

The hits and the misses

December 25th, 2010

The year 2010 proved successful for a few serials and a few others lost their fame! While Yeh Rishta Kya Kehlata Hai and Balika Vadhu stood their ground, other star performers of last year, like Agle Janam Mohe Bitiya Hi Kijo, Chhoti Bahu, Aap Ki Antara, Bairi Piya, Sajan Ghar Jana Hai and Bhagyavidhata received low ratings.

If Balika Vadhu created the 8 pm slot, Choti Bahu was the slot leader at 7.30 pm, which infused life into early prime time. But it started losing ground to Sasural Genda Phool and was eventually shut down in September. Says, producer Tony Singh, "It was due to the stiff competition. The channel decided to close it down though ratings were not all that bad."

Aap Ki Antara, a story about an autistic child, suffered a setback too. The reasons stated were the change in slot, followed by change in characters. Sukesh Motwani, Fiction head, Zee, feels the show flopped because it got too preachy. "Wrong casting after the generation leap is another reason," he states.

If change of slot did not affect Aap Ki Antara, it did affect Agle Janam, which was sent down to early prime time to make way for Sanjog Se Bani Sangini. Producer Siddharth Tiwari of Agle Janam doesn't blame competition alone but says ups and downs are bound to happen when a serial is aired for two years.

Bhagyavidhata, another slot leader at 7 pm, lost most of its ground to the year's most surprising and successful launch, Saathiya Saath Nibhana.

However, Ekta Kapoor's Tere Liye at 10 pm almost killed the soap, Sabki Laadli Bebo, which was shifted to 6.30 pm. However, Anupam Vasudev, marketing head, Star, claims that it was a part of their plan to boost both the serials.

The following 9 member(s) liked the above post:


moonlight08 IF-Rockerz

Joined: 11 November 2009
Posts: 9575

Posted: 24 December 2010 at 10:35pm | IP Logged

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_Divya_ IF-Stunnerz

Joined: 10 November 2009
Posts: 30128

Posted: 24 December 2010 at 10:50pm | IP Logged
thnx 4 sharing
Rachu.m Goldie

Joined: 04 December 2010
Posts: 1965

Posted: 24 December 2010 at 10:59pm | IP Logged
Thanks for sharing
anu93 IF-Sizzlerz

Joined: 07 August 2010
Posts: 16092

Posted: 24 December 2010 at 11:48pm | IP Logged
Thanks for sharingSmile
_vinita_ IF-Dazzler

Joined: 09 November 2010
Posts: 3940

Posted: 24 December 2010 at 11:50pm | IP Logged
thanx for sharing Tongue
-.Shriya.- IF-Sizzlerz

Joined: 11 June 2010
Posts: 10689

Posted: 25 December 2010 at 12:44am | IP Logged
thnx 4 sharing
_deepshi_ IF-Dazzler

Joined: 30 September 2010
Posts: 4625

Posted: 25 December 2010 at 4:03am | IP Logged
thanx 4 sharing...!Tongue

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