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Is 7 pm the new prime time?

rekha02 IF-Rockerz
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Posted: 18 December 2010 at 9:37pm | IP Logged

Is 7 pm the new prime time?

Amrita Mulchandani, TNN, Dec 19, 2010, 12.00am IST


Small screen is flooded not only with newbies, but also with new shows every. Prime time (8 to 11 pm) is when channels look to grab maximum eyeballs. But now there's a change. The evening slot serials, before 8 pm, are also getting popular.

Today shows like Maati Ki Banno, Sath Nibhana Saathiya, Bhagonwali - Baante Apni Taqdeer, Apno ke liye Geeta Ka Dharmyudh, Sabki Ladli Bebo, Dil Se Diya...Vachan, Taarak Mehta Ka Ooltah Chashmah and Jaankhilavan Jasoos are the ones that fall under this category.

Saathiya is the number one show on the Television Rating Points (TRP) charts!

For channels too, the evening slots have become very important. "Introducing shows in the evening slot was just an attempt made to see if it worked or not. We realise there is an audience waiting to watch shows at this time. There are chances that the viewing pattern habit might also change. If this clicks then we will extend the slot to early evenings," says Sukesh Motwani, fiction head of a leading entertainment channel.

The makers also feel that as the days are shorter now during winter, families are sure to gather in front of their TV screens in early evenings.

Actress-producer Hema Malini, who is back to producing TV shows after almost eight years has also launched a show in this category, says, "In the current scenario, any show will attract audiences if the content is right. By 6.30 pm, most women come home and are relaxing by the TV. What would be a better time than this to connect with them. My show appeals to all women across the social strata in the urban and the rural households."

With more women working these days, isn't it a major risk for the makers? "TV is going through a transition. The audience is changing and so is the viewing pattern. The 7.30 pm slots are working too good ' just like the prime time shows. Making shows for this slot is only an experiment. In earlier times, the actual slot was 6 pm to 10 pm as people then had nothing to do other than watching TV and may be the channels are trying to repeat the same," says TV director, Romesh Kalra.

So are these shows any different from others? "Soaps that are based on daily routine life works the best. Shows have to be appealing and the viewers have to connect with it," says Romesh
.

Even the viewers feel the idea will work and it is a nice initiative taken by the makers. "I feel the new timings will work as the shows are simple and nice to watch. I enjoy watching new shows in the evening as I am generally free that time. Though a lot of women are working these days, there are some who stay at home too so if shows begin early, it is good to be entertained while doing the daily work at home," says Tulsi Kinariwala, a homemaker.

And are there any chances of the new timings to be called the new prime time? "This is the time when most unwind and audiences are always looking for good content and they will watch a show irrespective of the time band," says Hema.

Looks like the new timings will surely make a mark!


Read more: Is 7 pm the new prime time? - The Times of India http://timesofindia.indiatimes.com/entertainment/tv-/Is-7-pm-the-new-prime-time/articleshow/7123015.cms#ixzz18WrlM4ZR

Romesh Kalra has directed Apurva in two serials JJKN and Bidaai. Hope he is back to directing him in Bidaai2 as Bidaai connected well with the audience even with the leap and change of two major characters and Bidaai depicted daily life more unlike aggressive soaps.


Edited by rekha03 - 18 December 2010 at 9:43pm

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Rehana86poo_sanizorshanti05

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Posted: 18 December 2010 at 10:40pm | IP Logged
hoping for the best di........
 
luv
rehana
shanti05 IF-Stunnerz
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Posted: 18 December 2010 at 11:09pm | IP Logged
I hope so rekha
See for me i live in US and i was watching Bidaaii at 5:30pm and then 10:00pm repeat so I doubt it makes much difference here in USA that too in Pacific side..

I think 7 pm is good for many also if they come home early and watch shows and then eat early and sleep..

Romesh Kalra was really good with Apu and Mona in JJKn saw him in one of teh intereviews..

And also now with Bidaaii he was with Apy,and Apu knows him well !

Lets hope we do get him back with Apu in a continuation.....

Hoping for the best !!

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anizor

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Posted: 19 December 2010 at 7:16pm | IP Logged
thanks di for the article..
may be time has changing ..in terms of time slot...
but viewers still prefer rona-dhona over some good story minus no melodramaDisapprove
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Posted: 19 December 2010 at 7:21pm | IP Logged
Originally posted by shanti05

I hope so rekha
See for me i live in US and i was watching Bidaaii at 5:30pm and then 10:00pm repeat so I doubt it makes much difference here in USA that too in Pacific side..

I think 7 pm is good for many also if they come home early and watch shows and then eat early and sleep..

Romesh Kalra was really good with Apu and Mona in JJKn saw him in one of teh intereviews..

And also now with Bidaaii he was with Apy,and Apu knows him well !

Lets hope we do get him back with Apu in a continuation.....

Hoping for the best !!
di I have that interview.....
if u want to watch it again I can upload Embarrassed..its so funny..that romesh compared apu-mona with some big hollywood directors interms of their directing capabilityROFL ROFL ROFL ROFL ROFL 


I remember when apu entered bidaai..in one of his interview he did reffered about romesh ..that he know him well.....


how many of u know..that one of bidaai's party was attended by apu.. ....Embarrassed 

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rekha02

Rehana86 IF-Dazzler
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Posted: 19 December 2010 at 7:31pm | IP Logged
Originally posted by poo_s

di I have that interview.....
if u want to watch it again I can upload Embarrassed..its so funny..that romesh compared apu-mona with some big hollywood directors interms of their directing capabilityROFL ROFL ROFL ROFL ROFL 


I remember when apu entered bidaai..in one of his interview he did reffered about romesh ..that he know him well.....


how many of u know..that one of bidaai's party was attended by apu.. ....Embarrassed 
 
WHERE IS THE VDO???......kambakt bahu, sharam nahin aati.....important important news saasu maa se chupate ho Evil Smile........i wanna watch the vdo plzzzzzzzzzzz Big smile
poo_s IF-Dazzler
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Posted: 19 December 2010 at 7:38pm | IP Logged
Originally posted by Rehana86

Originally posted by poo_s

di I have that interview.....
if u want to watch it again I can upload Embarrassed..its so funny..that romesh compared apu-mona with some big hollywood directors interms of their directing capabilityROFL ROFL ROFL ROFL ROFL 


I remember when apu entered bidaai..in one of his interview he did reffered about romesh ..that he know him well.....


how many of u know..that one of bidaai's party was attended by apu.. ....Embarrassed 
 
WHERE IS THE VDO???......kambakt bahu, sharam nahin aati.....important important news saasu maa se chupate ho Evil Smile........i wanna watch the vdo plzzzzzzzzzzz Big smile
sorry mom-in-law(MIL)WinkLOLits not a recent oneCryLOL
it was in yr 2008
that time apu(ur betu) was doing some other show(RKB)& apu came for the party with his wife & some oldCry frnds 
that time who thought in future apu will be a part of bidaai teamEmbarrassed

The following 2 member(s) liked the above post:

Rehana86rekha02

Rehana86 IF-Dazzler
Rehana86
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Joined: 17 January 2006
Posts: 4685

Posted: 19 December 2010 at 7:42pm | IP Logged
Originally posted by poo_s

Originally posted by Rehana86

Originally posted by poo_s

di I have that interview.....
if u want to watch it again I can upload Embarrassed..its so funny..that romesh compared apu-mona with some big hollywood directors interms of their directing capabilityROFL ROFL ROFL ROFL ROFL 


I remember when apu entered bidaai..in one of his interview he did reffered about romesh ..that he know him well.....


how many of u know..that one of bidaai's party was attended by apu.. ....Embarrassed 
 
WHERE IS THE VDO???......kambakt bahu, sharam nahin aati.....important important news saasu maa se chupate ho Evil Smile........i wanna watch the vdo plzzzzzzzzzzz Big smile
sorry mom-in-law(MIL)WinkLOLits not a recent oneCryLOL
it was in yr 2008
that time apu(ur betu) was doing some other show(RKB)& apu came for the party with his wife & some oldCry frnds 
that time who thought in future apu will be a part of bidaai teamEmbarrassed

 
awwww i know eh.....u see Sanjog *in typical TV God way*......and who wud knew i wud fell in love with Angini Day Dreaming

The following 2 member(s) liked the above post:

poo_srekha02

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