1 Crore Indians and over 10,000 dentists have now joined the Oral B Smile India Movement and made their contribution towards an India with Healthy and Confident Smiles. Oral-B, No.1 toothbrush used by dentists worldwide, in association with Dentists across India, launched the 'Smile India' Movement to improve the Oral Health Standards of the nation. Dentists and Oral B came together following a nationwide survey conducted by the A.C. Nielsen for brand which revealed alarming results about the poor state of Oral Hygiene in India, and the need for increased education and awareness on the subject.
The movement has achieved stupendous success by getting over 1 Crore Indians to take the pledge to brush in the right manner and to visit the dentist regularly. This landmark occasion was celebrated with Bollywood actresses Prachi Desai, supporting the movement since its launch, as well as Juhi Chawla joining in. Prachi and Juhi also highlighted how the state of Oral Hygiene of the country is low with 53% of Indians suffering from common tooth problems like Toothache, Bleeding Gums, Bad Breath, Decayed Tooth etc.
Lead by over 10,000 dentists across India, the initiative has travelled to malls and school across the nation to reach out to the masses and impart knowledge on the significance of good oral health. Oral-B Smile India would not have achieved the success it has without support from renowned celebrities like Vidya Balan, Sonali Bendre, Prachi Desai, Juhi Chawla, Jennifer Kotwal and Andrea Jeremiah, who played a key role in influencing more and more consumers to join this movement.
Speaking on this movement, Oral-B spokesperson Sharat Verma said, "We launched Smile India Movement with the aim of helping create an India with Healthy, Confident Smiles, by educating the nation on the right oral care habits. I am proud to say that we have contributed significantly towards improving the oral health standards of the nation, with the support of over 10,000 dentists and by getting 1 Crore consumers to take the Oral B Smile India Pledge. This initiative helps us further P&G and Oral B's core purpose of touching and improving the lives of our consumers, and oral health is integral part of our consumer's well-being.
I want to thank the fraternity of dentists across India, and of course Dr. Mahesh Verma, as well as consumers who have supported Smile India Movement, and we also encourage more and more people to join in."
Dr. Mahesh Verma, Acting President of the Dental Council of India and Principal – Maulana Azad Institute of Dental Sciences said, "We have seen that Oral Care is an aspect of health that people usually tend to ignore on a regular basis, not realizing the larger implications it may have. There is a need to larger awareness and involvement in Oral Care amongst Indians".
Commenting on her association with Smile India, Actress Prachi Desai said, "Being in an industry that demands perfection, a good oral regime has always been an important part of my personal grooming routine. I have been associated with Smile India movement from its launch and I am overjoyed at how the movement has grown from strength to strength and achieved 1 Crore pledges."
Juhi Chawla said "Oral-B Smile India is a unique movement that created awareness on the significance of oral hygiene and its implication on an individual's overall well-being. As an actor and a mother, I am very particular about my family's oral health, and believe it is an essential part of my everyday health regime. I am thankful to Oral-B for launching Smile India and extremely proud to be a part of this successful consumer movement. I urge more and more children, mothers, dentists and people from all walks of life to join the movement and have a healthy, confident smile! "
As part of its Smile India Movement, Oral-B in association with The Indian Dental Association has broken the Guinness World Record for conducting the largest number of Free Dental Checkups in 24 hours in a single location.
The Oral B Smile India Movement has made a significant step towards an India with better Oral Hygiene, but there is still a long way to go. Dentists and Oral B continue to spread the movement, with the dream of an India with Healthy, Confident Smiles!