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Hoonur Relaunches As Social Network-*AB ARTCILE*

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Posted: 16 December 2010 at 7:10am | IP Logged

Hoonur Relaunches As Social Network



Hoonur.com,the talent search platform launched last year by Balaji Telefilms has relaunched itself as a social network. In its previous avatar, Hoonur allowed users looking for jobs in the TV industry, and showcase their portfolio online, and was similar to a job portal. The current format goes beyond a job portal, and allows talent seekers to connect with each other. In addition, Hoonur has launched celebrity profiles, featuring TV stars: Karan Kundra, Kritika Kamra, Arjun Bijlani , Binny Sharma, Nishant Malkani and Shilpa Anand have signed up exclusively with Hoonur.

While there is little differentiation in bringing celebrities on to a social network anymore (they're on Twitter, iTimes*, BigAdda, ibibo' everywhere), on Hoonur, it would be a means to an end: celebrities on a talent showcase platform would help attract jobseekers. Additionally, jobseekers can get their own vanity URL, and choose to follow stars and production houses for updates on casting calls and shows. It's far more comprehensive than what Hoonur was in its initial format. Remember that Balaji Telefilms is among India's most successful TV production houses.

From a user perspective, Hoonur is now trying to allow them to create their personal brand, with personalized pages, (background themes and colors), multimedia showcase, fans, friends, popularity meter, vital statistics, recommendations, etc. The personalization element, as well as the opportunity to interact with stars is an approach similar to what made MySpace big, even though that more was about bands and music. For Indian users brought up on Orkut and Facebook, and with few avenues to showcase their talent, this could well grow. Scale will be tricky: Hoonur will be hard pressed, though, to bring users not looking for a job in the entertainment business on board.

And there is competition: We weren't aware of this, but last year, K Sera Sera entertainment also launched their entertainment talent network.


________________________________________________________

DIRECT LINK:

http://www.medianama.com/2010/12/223-hoonur-balaji-social-network/

Arjun Bijlani's Profile(
by "Sshikhaa"
):
http://www.hoonur.com/mypage/arjunbijlani/
check AB's profile....there is a video of AB as well.......Smile....and he is replying to the posts........Embarrassed


Mods can close this if............(:



Edited by naina4MAYUR - 16 December 2010 at 5:17pm

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Posted: 16 December 2010 at 7:12am | IP Logged
thnx 4 sharing

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Posted: 16 December 2010 at 7:16am | IP Logged
thnx for sharing Hug

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Posted: 16 December 2010 at 7:17am | IP Logged
so this was the project which AB and Shilpa signed together.........LOL

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Posted: 16 December 2010 at 7:19am | IP Logged
Originally posted by naina4MAYUR

so this was the project which AB and Shilpa signed together.........LOL
 
Yes .. i agree with naina4mayur and other signed with AB tooo Karan Kundra, Kritika Kamra, , Binny Sharma, Nishant Malkani LOLLOLLOLLOL

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Posted: 16 December 2010 at 7:19am | IP Logged
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Posted: 16 December 2010 at 7:21am | IP Logged
Originally posted by Ritu.mjhtrv

Originally posted by naina4MAYUR

so this was the project which AB and Shilpa signed together.........LOL
 
Yes .. i agree with naina4mayur and other signed with AB tooo Karan Kundra, Kritika Kamra, , Binny Sharma, Nishant Malkani LOL


@Ritu.mjhtrv(Embarrassed):and it will air in JANUARY 2011.........LOL
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Posted: 16 December 2010 at 7:23am | IP Logged
Originally posted by naina4MAYUR

Originally posted by Ritu.mjhtrv

Originally posted by naina4MAYUR

so this was the project which AB and Shilpa signed together.........LOL
 
Yes .. i agree with naina4mayur and other signed with AB tooo Karan Kundra, Kritika Kamra, , Binny Sharma, Nishant Malkani LOL


@Ritu.mjhtrv(Embarrassed):and it will air in JANUARY 2011.........LOL
 
Embarrassed Will wait for sure naina4mayur.. Wink

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