Posted: 15 December 2010 at 6:05am | IP Logged
Television has been an important part of our lives ever since its invention. And with each passing day, the medium is getting better and bigger. The overabundance of channels has given rise to competition, thereby making it imperative for programmers to explore and innovate.
However, in this competitive scenario, the audience is at a winning point. The need to constantly innovate gives rise to some of the most interesting ideas that appeal to the audience and top TRP charts. The year 2010 was no different with some very out of the ordinary concepts ruling the prime time. As the year comes to an end, we take a look at the trends on small screen.
Change of heart
Finally, Ekta Kapoor succeeded in letting go of her 'K' fascination and produced TV serials 'Tere Liye' and 'Pyaar Kii Ye Ek Kahaani' in 2010 after 'Pavitra Rishta' and 'Bandini' in 2009. The end of Balaji Telefilm's love for the letter 'K' was accompanied by a change in the never ending 'rona-dhona' saga of television 'bahus'.
Characters like 'Pratigya' in 'Mann Ki Awaaz ' Pratigya', 'Gehna' in 'Balika Vadhu' and 'Sia' in 'Na Aana Is Des Laado' mark the coming of age of daughter-in-laws. These are 'bahus' who believe in standing for what is right, even if that means contesting their husbands or in-laws.
At the same time the character of 'saas' has also undergone a change. The manipulative and conniving creatures have been replaced by the more understanding, loving and caring beings. Neena Gupta in 'Dil Se Diya...Vachan', Supriya Pilgaonkar in 'Sasural Genda Phool' and Sonali Verma in 'Yeh Rishta Kya Kehlata Hai' are some examples of the no more wicked 'saas'.
'Real and Bold' seemed to be the key words for content on television throughout the year. No wonder then, we had the Information and Broadcasting Ministry on its toes, checking everything on the small screen under its scanner. It's not just the clothes and dialogues that have gone bold but also the subjects.
The usual 'ghar ghar ki kahani' stuff is pass. The subjects that are being taken up are more socially relevant and deal with issues and practices existing in the society. The focus is also on real life incidences that highlight the ugly norms prevalent in the times we live. 'Rishton Se Badi Pratha' is based on honor killings in Noida, Uttar Pradesh, whereas 'Armanon ka Balidaan-Aarakshan' deals with the quota system and its effect on youngsters.
Another show 'Kali...Ek Agnipariksha' is aimed at increasing social awareness about the growing number of sexual crimes against women, while 'Crime Patrol' recreates the crime scene of some of the most deadly crimes committed in the country in the past. Also, 'Balika Vadhu' which started with child marriage as a focus, recently highlighted the ragging and student suicide issue in colleges.
However ugly and disturbing, programmes with subjects like these are slowly but consistently attracting audience and the USP is clearly the 'reality' factor attached to the shows.
Cine stars on small screen
'Small screen'! We wonder if we should refer to the television with that term anymore. After all, TV is where all the action is taking place. The biggest of the big screen are making headway to the small screen and all for garnering maximum eyeballs.
The practice has gone beyond being just a trend but has kind of become important and mandatory to promote one's film on reality shows. Actors are going the extra mile and have started promoting their films on daily soap operas too. In 2010, Salman Khan appeared on show 'Laagi Tujhse Lagan' where he played the character of Inspector Chulbul Pandey from his film 'Dabangg'.
It will be interesting to see what the filmwallahs think of next to get the best out of TV.
After ruling TV screens for eight long years with 'Kyunki Saas Bhi Kabhi Bahu Thi', Tulsi aka Smriti Irani's 'Maniben.com' on Sab TV came to an end after a runtime of just two years.
Star Plus' 'Sapna Babul Ka...Bidaai', Zee TV's 'Choti Bahu' and '12/24 Karol Bagh' and NDTV Imagine's 'Jyoti' are also amongst the shows that started in 2008 and pulled down curtains in 2010. Clearly, a runtime of eight years (2000-2008) that 'Kyunki...' and 'Kahaani Ghar Ghar Kii' enjoyed seems pass. The idea seems no more feasible for programmers with the introduction of new channels and the ever increasing number of shows.
The time that an individual spends in front of TV has increased, but it is inversely proportional to the time spent on a particular channel. Browsing through the plethora of options may not contribute to the TRP of a particular channel or show considerably. This has hit the show's runtime thereby kick-starting the trend of show only till you sell.
All in all, it has been a very interesting year and a period full of groW*H for the TV industry. And as we enter 2011, newer concepts for soaps and reality shows have already been lined up. Only time will unfold what's in store.
Edited by gauravfan477 - 15 December 2010 at 6:05am