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GEC ratings: Sony pips Zee to be at #3

PutijaChalhov Coolbie
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Posted: 14 December 2010 at 10:38pm | IP Logged

GEC ratings: Sony pips Zee to be at #3


No major changes otherwise




In a lacklustre week, Sony, with 200 GRPs (TAM, Week 50, HSM, CS4+) nosed past Zee TV, which delivered 199 GRPs. 

STAR Plus stayed firmly on course, delivering 362 GRPs. Colors was at 273 GRPs. 

SAB TV improved to 137 GRPs, up from 120 in Week 49, while Imagine was steady at 86 GRPs.


Looks like Zee is now number four as Sony has overtaken it.

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radhika5 Goldie
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Posted: 14 December 2010 at 11:20pm | IP Logged

7 Bad Business Moves that Sank the Ship

Everybody makes mistakes. Unfortunately for some, the mistakes they make prove costly.

Want to run your company the smart way?

Don't let history repeat itself -- heed these bad business decisions.

Bad move: Refusing to adjust
The culprit: Zee

When Zee started its innovative serials, it was an instant revolution. Unfortunately, almost 18 years later, the Zee conglomerate was looking for more excitement. And it was now being provided by its competitors (Star Plus and Colors), with their more powerful line up, and new, sophisticated styling. But stubborn Zee clung to its masterpieces, refusing to update its design. By Dec 2010, the company had lost so much ground. Zee needs to adjust to changing times and changing needs.

Bad move: Trying to fool the viewers
The culprit: Zee

In early 2010, Zee was known as a leader in the TRP race. But then tried to fool the viewers by repeating the same story lines in the same show or in different shows.. Lost its creativity and suffered the consequences. Viewers are smart and want to be treated as such

Bad move: Thinking with your ego
The culprit: Zee

Zee got too egoistic for its own good. They forgot the basic principle that TV shows exist because of the viewers. And viewers have an opinion. Gone are the days that viewers will accept any thing and everything that is shown. Moreover, they have a choice. Zee needs to keep the channels open to listen to its viewers.

Bad move: Not thinking ahead
The culprit: Zee

Zee needed to realize that the viewer's likes and dislikes have changed. India is changing and also Indians who live outside India are equally important. The TRP system that currently exists does not correctly estimate the viewer's likes and dislikes. Zee needs to be forward thinking and need to understand the changing market for its goods.

Bad move: Letting the fish swim away
The culprit: Zee

CB was doing great with good TRP's. But Zee let the fish swim away; a very poor strategic decision by Zee led to Star Plus being a leader in the race. Zee needs to support the shows and actors that have potential, provide a nurturing and creative team to promote and grow the show.

Bad move: Not giving full consideration
The culprit: Zee

Many viewers took time to send feed back to Zee about their poor story lines and poor decisions. None of the feedback was given due consideration and no appropriate actions taken. Viewers and their opinion do matter.

Bad move: Gambling with trust
The culprit: Zee

Viewers put their trust in the shows on Zee and expected decent story lines in return. This was not too much to ask. Zee took the viewers and their trust for granted. Gambling is never a good pastime—and certainly not with trust

 

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radha_bilahari Goldie
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Posted: 15 December 2010 at 12:00am | IP Logged
Thanks Chalhov for the latest update.  Sony has moved to 3rd position but Zee has also moved from 184 to 199 this week.  Does this mean it is because of the TRPs included for the 6-7pm slot also, well I guess only TAMs will make it more clear.
 
Vow Radhika, that was awesome to dissect and clearly explain ZEE's downfall.ClapClap

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chipak Goldie
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Posted: 15 December 2010 at 2:05am | IP Logged
Thanks P putija for Wah Wah  great news but Zee gained some pointsDead   Ahh nevermind that as they soon gonna dip down further if they continue to operate like Radhika pointed out their 7 big mistakes.
 
Bravado radhika for the analysisClap  Pls send that toZee might help them in restructuring their business..loved itBig smile


Edited by chipak - 15 December 2010 at 2:05am

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PutijaChalhovradhika5misti73

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Posted: 15 December 2010 at 2:26am | IP Logged

Lol one more interesting news 


Sara Khan is back to fiction with Ram Milaayi Jodi and will play Mona now


The buzz about Priyal Gor getting replaced in Zee TV and Rajita Sharma's Preet Se Bandhi Ye Dori Ram Milaayi Jodi has finally come true, and the channel and production house have roped in a big name for the show!!

Sara Khan who got to be the face of Bidaai will now replace Priyal.

Our source states, "Priyal being the sixteen year old kid, always had some or the problem on the set. She used to throw her weight around and the production house has had enough of it. With Sara getting out of Bigg Boss, they found her apt to play Mona. Sara has also accepted the offer and will be starting shoot from tomorrow".

We tried calling Sara but she remained unavailable.

Producer Rajita Sharma asked us to call later, as she was feeling unwell.

We hear that the production house has not informed Priyal about the development as of now, and will tell her only after getting thro' with today's shoot.

With the love story of Anukalp (Nishant Malkani) and Mona blossoming, this is the right time for Sara to make her grand entry'
 
http://www.india-forums.com/tellybuzz/buzzin-hot/8346-sara-khan-to-replace-priyal-in-ram-milaayi-jodi.htm



http://www.india-forums.com/tellybuzz/buzzin-hot/8346-sara-khan-to-replace-priyal-in-ram-milaayi-jodi.htm



..



Edited by chalhov - 15 December 2010 at 2:26am

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chipak Goldie
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Posted: 15 December 2010 at 2:35am | IP Logged
Thanks for the news. Is she playing lead in this show/?..so now replacing leads to gain some momentum...bad move. why cant they improve some soryDead
 
Isnt this serial going off air along with MNKR and AJ..dont know read somewhere here only..Confused

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radhika5

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Posted: 15 December 2010 at 4:31am | IP Logged
@ Chalhov.............well Zee is doing what it does best ...that is ping pong between 180-210..............thats their favourite playing area. I saw that article.....lets see if changing the lead will make any difference. Felt bad that the current lead was not told about this change....very unprofessional way of handling ones business.

@Radhika5...excellent analysis. Please do send it to Zee..........its needed there.

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Posted: 15 December 2010 at 4:51am | IP Logged
Chalhov,
 
I also saw the article in the afternoon and was wondering whether she will be okay for this Anukalp guy.  I feel she may look old for him. But since she is popular they are trying to rope her in,  lot of negative response for this change, not that the audience likes the existing Mona very much--let us see how the show does on the TRP chart after the change.

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