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Since the movie Dev.D was released, the term 'emotional atyachar' has more or less entered our social lingo, with the phrase being used even as the title of a TV show, and now a title for a film as well! The film Emotional Atyachar starring Kalki Koechlin, Ranvir Shorey and Vinay Pathak, however, is now facing some emotional atyachar of its own.

Producer Vijay Gutte is being taken to court by the channel on which the TV show Emotional Atyachar is being aired. A representative from the channel says that the film's title is tremendously similar to the TV show's title, although Vijay clarifies that his film is in fact titled The Film Emotional Atyachar. This is the title which has been registered with the Indian Motion Pictures' Producers Association (IMPAA).

Vijay feels that the channel should have approached him personally if they took offence with his title. He says that the IMPAA would not have granted him permission to use that title without first checking with the channel, and it does not make sense for the channel to ask for compensation of Rs. 50 lakh. He cannot change the title now, as too much has been invested into the movie, and the rights have already been sold to Roopvati Pictures, and so the complaints will need to be taken up with them.

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Source: http://in.movies.yahoo.com/news-detail/98346/Kalkis-Emotional-Mess-Over-Title.html

Date: 26^th August 2010