'Lafangey Parindey' survives as well
24 August 2010 Tuesday | 10:51:00
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is turning out to be a good season for Bollywood as week after week,
there is some good news trickling in. Depending upon their scale and
expense, films are taking adequate openings at the box office and
turning out to be profitable ventures.
Same has now happened in
case of 'Lafangey Parindey' as well which, as predicted last week, took
a 50% opening and managed to hold on well over the weekend. With close
to 10 crores coming in the first week, the film has managed to get into
a safe zone right away and should be an earner for all.
Films had gone ahead with a controlled promotion for this Neil Nitin
Mukesh and Deepika Padukone starrer though I do strongly feel that if
there was some more zing in the promotion, 'Lafangey Parindey' could
have done even better. In the times when Aamir Khan is promoting even a
'Peepli Live' as a commercial entertainer, it is surprising that Aditya
Chopra and Co. had a different strategy adopted for 'Lafangey Parindey'.
coming to the box office prospects of this Pradeep Sarkar directed
film, 'Lafangey Parindey' should overall find a below average to
average status for itself. Since the film is distributed by Yash Raj
Films itself, it is a major advantage in itself. A plus film that does
give Neil Nitin Mukesh something to cheer about, it also adds on to the
stocks of Deepika Padukone who has seen all around positive response
for her spirited performance.
Though not a huge money spinner by
any means, 'Lafangey Parindey' should find an overall lifetime total in
the range of 20-25 crores, hence not just adding another reasonably
successful film to the repertoire of Yash Raj Films (after 'Badmaash
Company') but also bringing some relief to Pradeep Sarkar after an
unpardonable 'Laaga Chunari Mein Daag'.
As for 'And Once Again',
it was released in (read this carefully) not 8-10 theaters in major
cities but only 8-10 shows! Now that pretty much conveys a lot about
how this Amol Palekar directed film was perceived before the release of
the film. Also, it further re-emphasizes the fact that how marketing
and promotion is so important for art house cinema like this. Result? A
film that was went totally unnoticed at whichever theatre (or show) it
was released, got a royal ignore from even critics and saw a silent
death in a matter of couple of hours. A washout. http://www.cinebasti.com/news/box-office-r..._medium=twitter