Posted: 09 August 2010 at 1:56pm | IP Logged
Has Robert Pattinson Derailed Zac Efron's Career?
Zac Efron's latest film, the romance 'Charlie St. Cloud,' now an
official box office disaster, everyone is asking what happened to the
'High School Musical' golden goose. The answer, two words: Robert
"Robert is the new King of all the screaming girls at this moment and
they have forgotten Zac. You only need to look at this years MTV Movie
Awards, when Zac entered the girls were excited but when Robert walked
in the place went nuts," relationship expert Matt Titus
tells me. "Twilight has changed everything and Robert Pattison gets it.
He says nothing, and acts mysteriously. This is what teenage girls
really want right now."
However, it seems that Zac has received that memo too. Switching from
his more playful roles to ones that focus on his character rather than
his pretty-boy looks have come at a huge box office cost.
"Hollywood only cares about making money," one producer tells me. "We
honestly don't care if Zac is singing 'Hello Dolly' or playing a
vampire, as long as he sells tickets. That fact that 'Charlie St. Cloud'
dropped a whopping 60% in its second week following a very mediocre
opening tells me Zac should speak less, smile more and take off as much
clothing as possible. Or else he will end up like countless other pinup
popcorn actors and actresses that decided that they all of a sudden
wanted to be taken seriously when all their fans."
According to Box Office Mojo, 'Charlie' has raked in a mere $23 million since opening July 30. It's budget: $44 mil.
film critic for the New York Daily News, thinks Patz isn't Zac's
biggest problem, telling me, "I blame an overcrowded pin-up boy field.
Yes, Rob Pattinson is in that jam-packed yearbook but so are the 'Gossip Girl' boys, Shia LaBeouf, the 'Glee' guys and at
least one Jonas brother. All these young dudes are now starting to
cancel each other out. I think at this point, there's only so many
dewy-eyed sulking guys girls can keep track of."
PopEater's own Celebenomics columnist,
agrees. "Efron is in an oversaturated market for adorably coiffed young
gentlemen of a certain age with nothing to differentiate him. He isn't
as edgy as Robert Pattinson, as heartthrobby as Chace Crawford or as
cutesy as Bieber. His claim to fame, 'High School Musical' was too
quickly eclipsed by 'Glee.' There is no demand out there right now for a
product that is specifically Efron."
So is Zac career really over at a tender 22-years of age? Please say this isn't true!!!
"I don't think Zac Efron has a career problem. I just think that he made
a movie that didn't connect with an audience. This film didn't have
mass appeal and was a departure from Efron's normal roles. His audience
didn't follow. He needs to choose his next role wisely, but he
absolutely still has a career," Tina Wells, Author of tween book series
Mackenzie Blue & CEO, Buzz Marketing Group told me.
So, let's hope Zac is listening because it sounds like it's time to dust
of those tap shoes, break out the Jazz hands and start warming up those
vocal chords. Stop trying to be Robert Pattinson and start being