Fashion and Beauty


10 tips for improving client loyalty in your salon

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Joined: 26 July 2010

Posts: 1

Posted: 26 July 2010 at 4:51am | IP Logged

10 tips for improving client loyalty in your salon....

Below are some ideas that can be implemented into your salon, to start growing client loyalty straight away;

  1. Follow up after the first visit with a thank you message, offer or gift.
  2. Create a VIP event and invite your loyal customers into the salon to be pampered.
  3. Ask your existing clients to recommend a friend, reward both your client and their friend with a small gift or offer, once the referral client has established an appointment.
  4. Create a points system in your salon where customers can gain reward dollars against their salon spend. These points can then be redeemed for set items.
  5. Create a new client loyalty card, offering unique rewards on each visit to the salon for a set number of visits.
  6. Reward clients unexpectedly, this could be as simple as offering to provide a complementary treatment at the basin. This is a nice way of saying 'thank you'!
  7. Communicate with your clients outside of their scheduled appointments. This will keep your business top of mind and ensure they return sooner rather then later.
  8. Find out what clients want. Create a customer feedback form to find out more information about what your clients really want. Collate the data and see where you may be able to implement new services or products, or improve current systems in your salon.
  9. Win back any clients that have not been back to the salon in the past 3-6months. It's not too late to regain their loyalty.
  10. Be visible as the salon owner and refer your loyal clients to another staff member if their regular hairdressers is no longer available.
If would like more information or would like to add your experiences on what you have found to be successful in your salon I would love to see your reply.

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