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Taryay Liyay; TVR 3.7 last week

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Joined: 03 October 2008

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Posted: 09 July 2010 at 12:22am | IP Logged
Indiantelevision.com's Media, Advertising, Marketing Watch
Star Plus sheds 50 GRPs; Colors, Zee TV see small gains

Indiantelevision.com Team

(8 July 2010 9:00 pm)


MUMBAI: GEC flock leader Star Plus that had sky-rocketed to cut through the 400 plus GRP mark has shed 50 points for the week ended 3 July to pocket 362 points (411 GRPs previous week).

The plunge was primarily led by a drop in its weekday primetime and weekend movie viewership, as the channel lost 21 GRPs (139 GRPs against 160 GRPs in previous week) from the former while the latter could fetch a mere 13 GRPs (22 GRPs previous week) into the kitty.

While almost all primetime shows either dropped in performance during the week or remained stable, it was only Sasural Genda Phool at 7.30 pm (Monday to Friday) that saw a slight upswing in its viewership.

Bidaai, though the top rated show for the week, fell to 5.3 TVR (6.6 TVR previous week) while Yeh Rishta is at 4.9 TVR (5.9 TVR previous week) and Pratigya is at 5 TVR (5.4 TVR in previous week). Also, the Saturday 8 pm special rated 4.2 TVR. Meanwhile, Saathiya remained stable at 1.8 TVR.

Also, the recently launched Balaji show, Tere Liye, at 10 pm has dropped to a TVR of 3.7 (3.9 TVR previous week) while the IIFA Awards Sri Lanka Curtain raiser (Sunday 10 pm) is at 0.8 TVR over its one-hour slot.

Chand Chupa Badal Mein (Mon-Fri 8 pm), on the other hand, opened with 1.8 TVR on Monday and averaged 1.5 TVR for the week.

As far as movies are concerned, Star Plus had the world TV premiere of Paathshala (Sunday 6.30 pm) that delivered a 1.3 TVR while Kal Ho Na Ho at 1 pm on Sunday delivered 0.8 TVR.

Colors, on the other hand, has added 16 GRPs over the previous week to pocket 269 points. The win is principally on the back of weekend movies as the genre has added 22 points to the channel scorecard (39 GRPs over 17 GRPs in precious week).

The channel showed five movies during the weekend. Kites on Sunday at 8 pm delivered a 2.1 TVR and Ajab Prem on Saturday at 6.30 pm earned 1.8 TVR as the movie ran break less while My Friend Ganesha-3 on Sunday at 11.30 am fetched 0.9 TVR. Welcome ran twice during the week - Saturday 3.30 pm with 0.8 TVR and Sunday 11 pm with 0.6 TVR. Baghban was aired on Sunday at 4.30 pm to register a 0.7 TVR.

The channel's weekday primetime also saw an upswing. Uttaran has once again moved up the ladder to deliver 4.2 TVR (3.8 TVR in previous week). Balika Vadhu too has moved upward to deliver 4.1 TVR (3.7 TVR previous week). Laagi Tujhse Lagan has grown to 3.2 TVR (2.8 TVR).

Colors afternoon show Kitchen Champion (Mon-Fri, 1 - 2 pm) is steady at 1.6 TVR (in the third week since launch).

Third in command Zee TV (228 GRPs) too has seen a growth of 18 GRPs for the week, chiefly fuelled by weekday primetime that added 115 points (99 GRPs) to the channel scorecard.

Pavitra Rishta is at 5.2 TVR (4.4 TVR previous week), while Agle Janam is at 3.1 TVR (2.9 previous week), Chhoti Bahu at 2.5 TVR (2.2 TVR), Jhansi Ki Rani at 3.7 TVR (3.5 TVR previous week), Yahan Mein Ghar Ghar Kheli at 3.2 TVR (2.7 TVR previous week), 12/24 Karol Bagh at 2.1 TVR (1.9 TVR previous week) and Do Saheliyaan at 1.1 TVR (0.9 previous week).

The channel showed Taare Zameen Par on Sunday at 7 pm that delivered 1.2 TVR and Karz on Saturday 4.30 pm delivered 0.4 TVR.

Overall, the channel genres which have grown during the week are - Hindi movies 498 GRPs (446) and Marathi GEC 143 GRPs (134). The genres which dropped are: Hindi GEC 1301 GRPs (1323), sports 138 GRPs (171), kids 231 GRPs (246).

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Joined: 05 September 2009

Posts: 2245

Posted: 09 July 2010 at 12:27am | IP Logged
thanks a lot




Joined: 19 September 2008

Posts: 36594

Posted: 09 July 2010 at 12:58am | IP Logged
thanx nadia.....
all the other shows which gained had some high drama last week....nail biting cliffhangers.......
somehow i still feel creatives should not stretch the childhood track!




Joined: 19 October 2008

Posts: 6619

Posted: 09 July 2010 at 1:45am | IP Logged
All SP shows doesnt have anything new to deliver. Everything is so repeatative now... It looks as we seen this scene, we have listen this song, has saw this promo. Everything is copied.
Awwww!!! TL dropped. Maybe its because, TL is not having good promotions at all, All I see is IIFA promos, few Maha Epi shows Promos...
Hope it picks up soon.




Joined: 13 June 2010

Posts: 4661

Posted: 09 July 2010 at 1:46am | IP Logged
Thanks for sharing ..For me Tere Liye is just rocking even with Kids Track also ..Giving a Tough Competition to all top Rated Shows ..That implies that Tere Liye is doing Much better

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Joined: 23 November 2007

Posts: 13747

Posted: 09 July 2010 at 9:16am | IP Logged
its only a 0.2 difference...SP needs to promote TL more...but wait its SPDead




Joined: 07 July 2009

Posts: 2928

Posted: 09 July 2010 at 1:14pm | IP Logged
TL is doing wayyy better then CCBM..i mean there was supposed to be competetion here rite?...LOLwell not anymore..no offense to anyone but when TL started it did wayy better even now TL is better...wid kids its doin so gud..when HC-AK will enter the show will do even better...also once they get more drama...

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Joined: 01 March 2010

Posts: 12

Posted: 10 July 2010 at 12:34am | IP Logged
tere liye n ymggk r on top..!!wow Smile Smile

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