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|Indiantelevision.com's Media, Advertising, Marketing Watch|
|Star Plus sheds 50 GRPs; Colors, Zee TV see small gains|
(8 July 2010 9:00 pm)
MUMBAI: GEC flock leader Star Plus that had sky-rocketed to cut through the 400 plus GRP mark has shed 50 points for the week ended 3 July to pocket 362 points (411 GRPs previous week).
The plunge was primarily led by a drop in its weekday primetime and weekend movie viewership, as the channel lost 21 GRPs (139 GRPs against 160 GRPs in previous week) from the former while the latter could fetch a mere 13 GRPs (22 GRPs previous week) into the kitty.
While almost all primetime shows either dropped in performance during the week or remained stable, it was only Sasural Genda Phool at 7.30 pm (Monday to Friday) that saw a slight upswing in its viewership.
Bidaai, though the top rated show for the week, fell to 5.3 TVR (6.6 TVR previous week) while Yeh Rishta is at 4.9 TVR (5.9 TVR previous week) and Pratigya is at 5 TVR (5.4 TVR in previous week). Also, the Saturday 8 pm special rated 4.2 TVR. Meanwhile, Saathiya remained stable at 1.8 TVR.
Also, the recently launched Balaji show, Tere Liye, at 10 pm has dropped to a TVR of 3.7 (3.9 TVR previous week) while the IIFA Awards Sri Lanka Curtain raiser (Sunday 10 pm) is at 0.8 TVR over its one-hour slot.
Chand Chupa Badal Mein (Mon-Fri 8 pm), on the other hand, opened with 1.8 TVR on Monday and averaged 1.5 TVR for the week.
As far as movies are concerned, Star Plus had the world TV premiere of Paathshala (Sunday 6.30 pm) that delivered a 1.3 TVR while Kal Ho Na Ho at 1 pm on Sunday delivered 0.8 TVR.
Colors, on the other hand, has added 16 GRPs over the previous week to pocket 269 points. The win is principally on the back of weekend movies as the genre has added 22 points to the channel scorecard (39 GRPs over 17 GRPs in precious week).
The channel showed five movies during the weekend. Kites on Sunday at 8 pm delivered a 2.1 TVR and Ajab Prem on Saturday at 6.30 pm earned 1.8 TVR as the movie ran break less while My Friend Ganesha-3 on Sunday at 11.30 am fetched 0.9 TVR. Welcome ran twice during the week - Saturday 3.30 pm with 0.8 TVR and Sunday 11 pm with 0.6 TVR. Baghban was aired on Sunday at 4.30 pm to register a 0.7 TVR.
The channel's weekday primetime also saw an upswing. Uttaran has once again moved up the ladder to deliver 4.2 TVR (3.8 TVR in previous week). Balika Vadhu too has moved upward to deliver 4.1 TVR (3.7 TVR previous week). Laagi Tujhse Lagan has grown to 3.2 TVR (2.8 TVR).
Colors afternoon show Kitchen Champion (Mon-Fri, 1 - 2 pm) is steady at 1.6 TVR (in the third week since launch).
Third in command Zee TV (228 GRPs) too has seen a growth of 18 GRPs for the week, chiefly fuelled by weekday primetime that added 115 points (99 GRPs) to the channel scorecard.
Pavitra Rishta is at 5.2 TVR (4.4 TVR previous week), while Agle Janam is at 3.1 TVR (2.9 previous week), Chhoti Bahu at 2.5 TVR (2.2 TVR), Jhansi Ki Rani at 3.7 TVR (3.5 TVR previous week), Yahan Mein Ghar Ghar Kheli at 3.2 TVR (2.7 TVR previous week), 12/24 Karol Bagh at 2.1 TVR (1.9 TVR previous week) and Do Saheliyaan at 1.1 TVR (0.9 previous week).
The channel showed Taare Zameen Par on Sunday at 7 pm that delivered 1.2 TVR and Karz on Saturday 4.30 pm delivered 0.4 TVR.
Overall, the channel genres which have grown during the week are - Hindi movies 498 GRPs (446) and Marathi GEC 143 GRPs (134). The genres which dropped are: Hindi GEC 1301 GRPs (1323), sports 138 GRPs (171), kids 231 GRPs (246).
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