Other Shows

India-Forums

   
Other Shows
Other Shows

’Kkavyanjali’ debuts with bumper ratings

mere_pyaar Goldie
mere_pyaar
mere_pyaar

Joined: 23 January 2005
Posts: 1183

Posted: 06 February 2005 at 5:35am | IP Logged

MUMBAI: Kkavyanjali, Star Plus' newest property, has opened with monster ratings, paying rich dividends for Hindi entertainment television's lead channel, which pulled out all the stops ahead of its launch.

 

The show, which launched 12 January ( Tuesday), recorded a whopping TVR of 13.91 in the C&S 4+ HSM, according to TAM data. Even on the following days, (13 and 14 January) the show pulled in 10+ ratings thus managing an average debut week TVR of 11.7. Kkavyanjali opened in fourth position in terms of the top shows (behind "golden oldies" Kyunki..., Kahaani... and Kasauti...) and the ninth position in terms of ratings.

Coming to specific target groups, the show fared the best among 15 to 24 females with a weekly average of 15.8 TVR.

Says Star India senior vice president Ajay Vidyasagar, "It's genuinely a reflection of the fact that people want fiction with drama. If you want to really hold audiences, its drama that can really do it. We started building the property eight weeks before the launch. The whole promotion was done with a cohesive mission of ensuring a huge sampling trial. We were also very keen that we drum up the show in the Delhi, Haryana and UP belt considering the Punjabi nature of the show. Also, the show has a solid set up and has all the makings of a well told tale and a very strong semblance of the big screen imagery. This is clearly the fifth K that is entering Plus' domain."

Vidyasagar was quick to point out that this showed just how robust the platform was. Whether it was a movie like Mein Hoon Na or the recent Star Screen Awards, Star Plus has demonstrated how solid the franchise of its brand is, he said.

The channel expects the show to stabilise at 10+ and further perk up as the story moves forward. Amrita Singh has also been a significant "plus" factor. The ratings from the Gujarat and MP market were ballistic with Gujarat recording over 21 TVR and MP 29.4 TVR in the C&S 4+ TG.

Eight sponsors have tied up with the show. And according to industry sources, Rs 90 million has been pumped in for marketing alone behind the show. The plan forward is to sustain the momentum for another five weeks in terms of the promotional plan, thereafter allowing habit to set in. In terms of pure GRP's, close to 5,000 GRPs were burnt up in promoting the show.

Star Plus creative director Shailja kejriwal says, "The debut ratings are due to the huge marketing initiative and hence the great response. The real test of a daily comes after three months, and that is when one can actually say how the show will do and gauge its potential."

The show also managed to grow Star Plus' 9:30 - 10 pm slot by 20 per cent with a total tune in of 18 million viewers.

 
 

Interestingly, with Kkavyanjali's launch, the hardest hit seems to have been Sony's Jassi Jaisi Koi Nahi, which has taken a beating in Gujarat 0.1 to 1 million markets where the ratings were 1.24 TVR on Monday and 0.24 TVR on Tuesday, the day of the launch.

While KBC created television history, Kkavyanjali most definitely has created a landmark for the highest launch rating seen for any show in the Hindi general entertainment category.

 



Edited by mere_pyaar - 06 February 2005 at 5:37am

The following 1 member(s) liked the above post:

sadffi

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
kkavyanjali

Author: mitramore15   Replies: 3   Views: 536

mitramore15 3 536 20 February 2009 at 8:01pm by mitramore15
Mallika's TV debuts

Author: JinK   Replies: 1   Views: 2341

JinK 1 2341 02 May 2005 at 8:49am by JinK
can someone give up dates on kkavyanjali?

Author: perveen   Replies: 1   Views: 645

perveen 1 645 30 March 2005 at 5:22am by Jem4Himesh
what about making quiz on Kkavyanjali?

Author: mehvishrainbow2   Replies: 0   Views: 625

mehvishrainbow2 0 625 11 February 2005 at 11:30pm by mehvishrainbow2
A new groups kkavyanjali

Author: faheemjaan1   Replies: 1   Views: 721

faheemjaan1 1 721 05 February 2005 at 7:15am by mere_pyaar

Forum Quick Jump

Forum Category / Channels
Forums

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index