Wanted: Serials for the youth!
weekend special serials, films, reality shows and lots more. Channels are
competing with each other like never before.
But amidst all
the smiles and tears (we mean the saas, bahu, beti soaps), there's hardly
anything for the young viewer. Gone are the days when Hip Hip Hurray, Sunn Yaar
Chill Maar, Dil Se Dosti and many other shows had a huge fan following among
Actor Arjun Bijlani, who is part of Miley Jab Hum Tum,
one of the very few youth-based serials, says, "Shows for youngsters are
limited because there are not many takers for these programmes. And family-
oriented soaps are getting high TRPs. So at the end of the day it is all about
business. Being a youngster myself, I prefer watching shows like Friends,
music-based reality shows, films et al and not family oriented soaps."
the other hand, actor Rajiv Paul has a different take on this. "There are
a couple of channels catering to young audiences between the age group of 18-25
years. So if the GECs do not produce youth-based shows, I think it's
fine." There are mixed reactions from actors in the telly industry. While
some feel there's a dearth of such shows, others say reality shows do
cater to the needs of the young viewers.
Nikhil Gandhi, programming
head of a channel focusing on the age group between 18 and 25 years, says,
"GECs are catering to women and family audiences. They are also focusing
on rural areas and small towns. They don't produce soaps for youngsters
because it will not click with them. As per the TRP studies, youngsters are
fond of reality shows and that speaks about their popularity."
It's all about TRPs after all. Producer Amrit Sagar says,
"The youngsters in metros prefer watching globally recognised shows and
channels. There are a couple of shows that are targeted for rural and small town
girls and guys who dream of making it big in cities. That apart, various formats
of reality shows strike a chord with youngsters."
Shah, a collegian about her TV viewing habits and she says, "There was a
time when the daily soaps were good, but now they have become boring and
repetitive. I only like to watch new reality shows like Fear Factor, Roadies,
Lovenet and Emotional Atyachaar. These are the only shows that make some sense
to me and I love discussing them with my friends."
LINK:http://timesofindia.indiatimes.com/entertainment/tv-/Wanted-Serials-for-the-youth/articleshow/6037306.cmsmodz can cloze dis if........