Joined: 29 December 2004
Star-studded experiences on auction to aid TSUNAMI victims
Official HELP! Auction Website launched
Mumbai, 2nd February 2005: - Superstar Amitabh Bachchan and Abhishek Bachchan today launched www.helptelethon.org , the HELP! Telethon Concert website and opened the payment gateways for the HELP! fund-raiser whereby people from across the world can donate to the Prime Minister's National Relief Fund A/c HELP to help the Tsunami victims. The auction pages were inaugurated by Abhishek Bachchan at the Film City.
The HELP! Telethon Concert, is an initiative of the Film and Television Producers Guild, multiple television channels and leading event management companies Wizcraft International Entertainment, G.S. Entertainment and Cineyug.
The Digital partners for the HELP! Telethon Concert are Hungama and the event is being supported by multiple websites including msn.com, yahoo!, indiatimes, rediff.com and hungama.com.
In a rare auction, besides film memorabilia, for the first time people can bid for experiences and interactions with the stars. Some of the auction items include a meal with the Bachchans, a bike ride with the star of "Dhoom" John Abraham, a gym session with Sanjay Dutt. The auction items associated with Hindi films would also be on display and auctioned at the website www.helptelethon.org .
Anyone can be a part of the auction by just logging on to the website www.helptelethon.org and click on the visuals on the web page. It will link the user to baazee.com auction site where the bid can be completed by following a few simple instructions on the page. Baazee.com will be the backend engine for bidding. The highest bidder could get to hear the megastar do his bidding and the payment would be remitted to the Prime Minister's National Relief Fund A/c HELP .
Launching the website Mr. Amitabh Bachchan said, "The Indian film industry has always come forward to support social causes or people in need. So if some of you who would like to have a meal with me and Abhishek all you need to do is to log on to the web site www.helptelethon.org and bid for a meal with us and we will be delighted to share a meal with a generous person."
To raise maximum funds for the tsunami victims, the organizers have provided unique memorabilia for auction including items such as an Alam Ara booklet, costumes of Mughal E Azam , Saif Ali Khan's jeans and shirt from the movie Kal Ho Na Ho, suits of Amitabh Bachchan from the movie Baghbaan, outfits of Diya Mirza from the film Rehna Hai Tere Dil Mein.
Speaking on the occasion, Abhishek Bachchan added, "The HELP! to the tsunami victims is now just a click away and we do expect each and every Indian to contribute to this cause in all the every way that they can. Specially by logging on to the website and bidding for the auction items listed."
Abhishek added, "On behalf of the film and television industry, we Indians have to join in the effort and do all we can to bring comfort to our countrymen. Victims of the Tsunami need help now to rebuild their houses and lives. Together, we can make a difference."
The Film & Television Producers' Guild in a joint effort with the Indian Entertainment Industry has pledged their support to HELP! The Tsunami victims, by contributing towards the Prime Minister's National Relief Fund wherein a dedicated account christened HELP! has been created.
The HELP! Telethon would be broadcast live by all the news channels and some select entertainment channels on 6 th February 2005. The channels include Aaj Tak, Zee News, Headlines Today, Star News, NDTV 24X7, NDTV India, DD News, CNBC TV18 and Zoom. This is the first time in the history of the Indian television industry that all the channels would come together for a common cause. Pakistan broadcasters are GEO and ARY Digital.
The Help! Concert will be broadcast on 12 th February, 6pm onwards across multiple entertainment channels including Star, Sony, Zee networks, SAB, MTV, Doordarshan and children channels such as Nick and Hungama TV.
Multiple secured payment gateways are being put into service in addition to the traditional avenues that are available to raise funds. PriceWaterhouseCoopers are the official auditors for the event and have recommended secure payment gateways over online banking, credit cards, SMS short code 4646 and cash deposits at banks.
A list of some auction items for HELP!
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