Joined: 01 March 2009
The shows are Geet - Hui Sabse Parayi and Rang Badalti Odhani. Geet... is a story of an 18-year- old Punjabi girl, who is abandoned by an NRI husband and how she faces the challenges and stands for the rights and values she believes in. ...Odhani, on the other hand, which is based in a village in Gujarat, is about a girl who takes destiny in her own hands when she is widowed at a very young age. "Both the shows present strong characters and issues not seen on other channels. They mirror desires and dreams of today's woman, who wants to chart out her own future. The protagonists of Geet... and ...Odhani are strong and assertive women, unlike the sacrificing and suffering protagonists of other shows. Also, the focus of these shows will not be extended joint families but the protagonists and other key characters that impact their lives," says Nikhil.
Having identified its core viewer, challenging convention and stereotypes through emotionally-inspiring storylines is going to be the channel's main focus. The core viewer, according to Nikhil, is the 23-year-old woman from Bhopal or any other small city or town who is young, confident and has a convincing and non-confrontationist approach. "She is the new-age woman who wants to work and empower herself," says Nikhil, adding, "Her on-screen fictional representation will have a disruptive and clutter-breaking effect." However, Star One is not completely doing away with its old image of an entertainment destination for youth that promised mischief, fun, friendship and romance. Not immediately, at least.
"We have shows like Milley Jab Hum Tum and Dill Mill Gaye that have a younger skew. But our core viewer has grown up. She used to be 18 and now she will be 23. Our key content drivers will be inspirational stories and strong protagonists," asserts Nikhil. He claims that Star One will reach as much as 75 per cent of the total TV audience universe with its new key content-drivers. "Both from audience and advertising perspective, the core and broader TGs have immense potential for growth," he adds. The makeover and re-branding seem to be right. Now we need to wait for the result.
The following 8 member(s) liked the above post:
ankita.sushant, karipa, ItsAysha, vikynme, -Mansi-, -bhootni-, Anu-Reddy, -Fatima-,
Joined: 18 June 2008
Joined: 24 January 2010
Joined: 07 May 2007
Joined: 04 December 2009
Joined: 03 August 2007
Joined: 19 July 2005
Joined: 26 October 2009
Article : Champakh: Odhani's pride; Karan's envy
Author: Dew-drop Replies: 7 Views: 2309
|Dew-drop||7||2309||22 September 2010 at 6:26am by Dancingdoll|
Karan Tacker is BACK on STAR One - Article
Author: -Aysha- Replies: 13 Views: 4861
|-Aysha-||13||4861||26 July 2010 at 9:29am by blackdaughter|
Geet & Rang.... begin their journey - Article
Author: -Aysha- Replies: 3 Views: 1295
|-Aysha-||3||1295||12 April 2010 at 8:31am by -Fatima-|
Karan Tackar T.B article
Author: -Fatima- Replies: 2 Views: 2549
|-Fatima-||2||2549||11 April 2010 at 2:48pm by s4september|
Article : You, me aur hamming!
Author: Dew-drop Replies: 6 Views: 1313
|Dew-drop||6||1313||08 April 2010 at 10:21am by Gunseerat|
Sahil Anand, to be seen as the male lead in Pulse Media's next on Life ...
Its sheer love of the viewers, that they want to see their favorite TV ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index