Joined: 18 September 2004
The beta tag has been removed and Microsoft's revamped MSN Search engine has officially gone live. Two years in the making, the new search has been built from the ground up and touts a simplified interface promising more-relevant results, instant answers to questions, as well as a bevy of search tools.
Redmond developers began working from scratch on the new search engine in March 2003 through a collaboration with Microsoft Research. According to Ken Moss, general manager of MSN Search Development and Testing, it has been a long process to bring Microsoft's new search to fruition.
"I can't emphasize enough how good I feel about the dialogue we've engaged in with customers," said Oshoma Momoh, general manager for program management within MSN Search. "That's really helped us create a new version of MSN Search that goes a step beyond other search engines."
In order to differentiate itself from rivals such as Google, Microsoft has focused its efforts on providing answers to specific questions, rather than just links. MSN Search uses encyclopedia information from Microsoft Encarta, along with MSN Music content to directly respond to search queries.
Results are what define the success of a search engine, and Microsoft knew it had to build a Web crawler capable of indexing the far reaches of the Internet. Dubbed "MSNbot," Microsoft's crawler was recently upgraded from version 0.3 to 1.0, and has indexed a total of 5 billion Web documents.
"Our first index had exactly 24," explained MSN's Moss. "Then we built it up to 500. Then 2,000. Then we added more code to get to 100,000. By summer 2003, we were up to 500 million documents, and our Web crawler was better than our competitors' by a good margin."
Now that it's launched, Microsoft will soon kick off a far-reaching marketing campaign to promote MSN Search in 25 countries. The company has planned television spots for the Super Bowl and the Oscars, alongside print and Internet ads, with the hopes of chipping away at Google's hold on 60 percent of the search market.
Microsoft isn't shy about its intentions; by delving into its deep pockets, the company says it expects the MSN Search campaign to reach at least 90 percent of consumers in the United States alone.
Joined: 06 November 2004
IF’s Strict Mod
Joined: 19 January 2005
Microsoft AntiSpyware thinks Firefox is S
Author: cdesai12 Replies: 1 Views: 1033
|cdesai12||1||1033||01 March 2005 at 11:09am by HUMM|
Microsoft's responsibility for spyware
Author: cdesai12 Replies: 1 Views: 827
|cdesai12||1||827||11 February 2005 at 9:34pm by HUMM|
*Imp* Prog Attacks Microsoft AntiSpyware
Author: cdesai12 Replies: 1 Views: 763
|cdesai12||1||763||10 February 2005 at 7:48pm by HUMM|
*Imp* Only 12 Patches From Microsoft
Author: cdesai12 Replies: 1 Views: 817
|cdesai12||1||817||10 February 2005 at 7:39pm by HUMM|
Microsoft Snubs Enthusiast Sites
Author: cdesai12 Replies: 1 Views: 794
|cdesai12||1||794||01 February 2005 at 6:46pm by HUMM|
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :
Quick Links :