GEC Watch: Status quo among top three channels
afaqs! news bureau
| afaqs! | Mumbai, December 31, 2009
Here's the latest on the rankings of the general entertainment genre,
as the year draws to a close. As per Week 52 data by TAM Media
Research, Colors is the No. 1 channel, with a 22 per cent (C&S, 4+,
HSM) share of the overall GEC pie. It has garnered 313 GRPs in the last
week of 2009.
Plus is the No. 2 GEC, with a share of 20 per cent. The channel has
garnered 279 GRPs, the same as last week. At No. 3, Zee TV, too, has
maintained its share and GRPs. It has a relative share of 19 per cent,
recording 270 GRPs in Week 52.
share has declined from 13 per cent in Week 51 to 12 per cent in Week
52. At No. 4, Sony has recorded 171 GRPs. DD1 and NDTV Imagine are at
par, with a relative share of 7 per cent each. The GRPs garnered by the
two are 100 and 95, respectively.
SAB, at No. 6, has seen a
slight decline. From 83 GRPs last week, the channel has recorded 76 in
Week 52. Its relative share stands at 5 per cent. STAR One and Sahara
One follow with 3 and 2 per cent share, respectively. STAR Utsav and 9X
have managed to get 1 per cent share each.
On the list of most
watched programmes, Pavitra Rishta on Zee TV is once again at No. 1,
garnering a high TVR of 6.6. Yeh Rishta Kya Kehlata Hai follows closely
at No. 2, with a TVR of 6.3.
Uttaran and Balika Vadhu on
Colors have both garnered TVRs of 5.8 in Week 52 and share the No. 3
slot. Bidaai on STAR Plus follows, with a TVR of 5.
programmes that have made it to the year's last Top 10 list are: Na
Aana Is Des Laado, Chhoti Bahu, Dance India Dance season 2 and Sab Ki