COLORS back to all-fiction at prime time...
18 December 2009
With the twin launches of Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan
starting 28th December, COLORS gears up for a all-fiction lineup in the
prime time daily band...
After their successful back-to-back non fiction shows in Khatron Ke Khiladi and Bigg Boss Season 3, COLORS
is launching two new fiction shows in the time slots between 9-10 PM.
While Yeh Pyaar Na Hoga Kam, produced by Creative Eye
will be the channel's first love story, Laagi Tujhse Lagan, produced by Playtime Creations
is the story of a girl Nakusha from a lower caste who is forced to live her life with distorted beauty.
As Ashwini Yardi, Programming Head, COLORS
puts it, "We have always wanted to produce shows that are a reflection
of the society. We have also wanted to do a love story, and with Yeh
Pyaar Na Hoga Kam, we bring to the audience a love story happening
between an upper caste boy and lower caste girl. So as we see in the
promo, we bring to notice the manner in which the society reacts, even
when a love story is not even in its budding stage".
"We have got our two good looking leads in Gaurav Khanna
and Yami Gautam
Gaurav has proved good for COLORS, as he was our lead in Jeevan Saathi
too. He comes with his own baggage of fan following, he is a localite
too hailing from Kanpur. He is also a fresh face who will grow as our
story unfolds", adds Ashwini.
On the other show Laagi Tujhse
Lagan, Ashwini Yardi tells us, "This is a very unique story of a girl
Nakusha who lives in a slum area in Mumbai. This again has a social
message to spread and talks about the life of the people who are forced
to be content with very less in life. This again will unfold into a
very nice refreshing love story".
Remind her that their
earlier fiction slots Jeevan Saathi and Meri Ghar Aayi Ek Nanhi Pari at
the same 9-10 PM slot did not do that well for the channel, and she
gives us a very optimistic reply in, "Yes, it is true that those shows
did not deliver as much as we expected. But the very fact that we are
launching these shows after the successful run of two reality shows at
the same time slot is a positive in itself. Also we are looking forward
to gaining more viewership from the younger lot who witnessed the
reality shows aired at this time".
Lastly, Ashwini Yardi
informed us that, "The two shows will be launching on December 28th.
Yeh Pyaar Na Hoga Kam will take the 9 PM slot while Laagi Tujhse Lagan
will be at the 9.30 PM slot". So we are back to all fiction at the prime time band on COLORS…