New shows on Colors
Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan to fill in the prime time slot to be vacated by Bigg Boss 3.
After the tremendous success of the third season of Bigg Boss, COLORS-
the Viacom 18 channel and India's No. 1 Hindi General Entertainment
Channel is now introducing two new shows to fill in the prime time band
once the third season of Bigg Boss gets over. The channel has announced the launch of two new fiction shows, Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan, both love stories which will be absolutely distinct and have unique story-lines.
While, Yeh Pyaar Na Hoga Kam is a love story set on the background of India's obsession with caste system and class politics; Laagi Tujhse Lagan is
the story of a housemaid Nakusha, who has to live her life behind a
veil of ugliness in order to protect her virtue. Both stories, although
essentially love stories, provide glimpses of two drastically different
worlds. While the former is set in Lucknow, the heartland of India
where inter-caste relationships and marriages are still frowned upon;
the latter is set in a fictional Mumbai slum 'Sagar Kutir' and
highlights the plight of the have-nots who dot the city's filthy
pavements.
Speaking about the new shows, Ashwini Yardi, Programming Head of COLORS
said, "We are extremely delighted to announce the launch of these two
new shows as a part of our prime time band. As always, staying true to
our promise of providing meaningful entertainment, these shows have
been chosen by the channel for their unique story-lines and the ability
to entertain while carrying an important message to the audience. For
example, our new show Yeh Pyaar Na Hoga Kam, is a love story set against the backdrop of caste politics and class discrimination still prevalent in our country. Similarly, Laagi Tujhse Lagan is
a story of a housemaid who is cursed with an ugly face but is still
very optimistic and gets through life with immense cheerfulness. As a
channel, we are positive that both these shows will appeal to our
audiences who have time and again supported us and appreciated our
efforts."
Dheeraj Kumar, Head of Creative Eye, the production house producing Yeh Pyaar Na Hoga Kam
said, "The story of this show resonates with anyone who has ever fallen
in love with a person not from his or her own caste. As a society,
although we have entered a modern era and are matching our step with
the western world, our thinking still belongs to the dark ages where
such relationships were considered taboo. Our show is an attempt to
bring to fore the story of many such lovers who have had to endure
immense hatred and rejection from their families and the society at
large. Also, being able to showcase our story on COLORS is a matter of
honor as it is the country's leading channel today and is known for
excellent quality programming."
Paresh Rawal, Head of Playtime Creations, the creators of Laagi Tujhse Lagan, echoed his words, and said, "We are extremely delighted to have Laagi Tujhse Lagan
debuting on COLORS as the channel today is known for its superior
quality shows and fabulous audience connect. As far as the show is
concerned, it fits in very well with the philosophy of the channel as
although being a love story, it highlights the plight of those in our
society who have been marginalized due to financial inferiority. We are
sure that the audience will enjoy the show and will also be able to
feel the pain and turmoil that the protagonist goes through."
Both these shows will debut on the channel on 28th December during the
Prime Time Band of 9 to 10 pm and will be telecast on all weekdays,
Monday to Friday.
http://www.indya.com/news/newsDetails.aspx?xfile=2009/December/News_20091222_109
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