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Anandi, Jagya meet SpongeBob - Article

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Posted: 06 November 2009 at 9:58pm | IP Logged

Anandi, Jagya meet SpongeBob

TNN 6 November 2009, 01:25pm IST
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Let's Just Play, Nickelodeon's worldwide movement aimed at imbibing 'active play' in the lifestyle of kids of today, believes that kids need to
Avinash (Jagya) and Avika Gor (Anandi) More Pics
strike a balance between their life indoors and outdoors!

Avinash (Jagya) and Avika Gor (Anandi) of the popular television series 'Balika Vadhu' truly believe that play is important and kick started the initiative along with the legendary Nicktoon - SpongeBob SquarePants at the Balika Vadhu sets.

Commenting on this initiative, Avinash (Jagya) and Avika Gor (Anandi) say, "We love playing! Play is fun, cool and freedom from boredom. It gives us a break from our studies and shoots. We are always caught running around on the sets of our TV show." Says Avinash, "I am a huge fan of cricket. I love to play cricket with my friends in the colony." Avika continues, "I love dancing and I make sure that I attend my dance classes regularly!"

Commenting on this initiative, Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India says, "Both, Jagya and Anandi have captured the hearts of millions of kids and parents alike and we're excited to have them on-board the Let's Just Play' movement, urging all kids to go out and play on November 7th. This year, as we hold the 'Play-a-thon' grand finale across 5 cities, simultaneously on November 7th from 4 - 9 pm, we're confident of a great response."

'Let's Just Play' this year is an extensive 6-week initiative that will culminate into a nationwide first of its kind Play-a-thon. Nick will use the power of its platform and convey the message of active play to kids in a manner that makes 'Active Play' a cool and fashionable thing to do. Massive 10-hour Play-a-thons will be organized in Ambience Malls Outdoor Area-Delhi, Inorbit Mall Outdoor Area-Mumbai, City Centre Mall Outdoor Area-Kolkata, RSI Grounds-Bangalore and Prasad IMAX Grounds-Hyderabad on 7th November 2009 which will culminate in a grand finale in the evening from 4pm - 9pm.

Not only will Nick go blank on this day encouraging millions of kids to get out and play, but will take the initiative beyond TV through events. Kick starting from the morning of 7th November, the first half of the 10 hour play-a-thon will comprise of an inter-school sports event consisting twisted and high energy games.

Movement therapy and funky dance workshops take over in the afternoon. The Grand Finale of the Play-a-thon kicks off 4pm onwards where thousands of kids will converge to play telegames and have fun with the legendary Nicktoons - Ninja Hattori, Dora The Explorer, Maruko Chan, SpongeBob SquarePants and Perman. The unique games such as Giant Slippers, 3 Team Football and Under the Ropes to name a few will have the energy levels soaring and will completely appeal to the Gen Y kids of today.

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Posted: 06 November 2009 at 10:41pm | IP Logged
Thanks for the article.




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Posted: 07 November 2009 at 1:58am | IP Logged

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