Just Play, Nickelodeon's worldwide movement aimed at imbibing
'active play' in the lifestyle of kids of today, believes that kids
Avinash (Jagya) and Avika Gor (Anandi) More Pics
strike a balance between their life indoors and
Avinash (Jagya) and Avika Gor (Anandi) of the
popular television series 'Balika Vadhu' truly believe that play is
important and kick started the initiative along with the legendary Nicktoon -
SpongeBob SquarePants at the Balika Vadhu sets.
Commenting on this
initiative, Avinash (Jagya) and Avika Gor (Anandi) say, "We love playing!
Play is fun, cool and freedom from boredom. It gives us a break from our studies
and shoots. We are always caught running around on the sets of our TV
show." Says Avinash, "I am a huge fan of cricket. I love to play
cricket with my friends in the colony." Avika continues, "I love
dancing and I make sure that I attend my dance classes regularly!"
Commenting on this initiative, Nina Elavia Jaipuria, General Manager
and Senior Vice President, Nick India says, "Both, Jagya and Anandi have
captured the hearts of millions of kids and parents alike and we're
excited to have them on-board the Let's Just Play' movement, urging
all kids to go out and play on November 7th. This year, as we hold the
'Play-a-thon' grand finale across 5 cities, simultaneously on
November 7th from 4 - 9 pm, we're confident of a great
'Let's Just Play' this year is an
extensive 6-week initiative that will culminate into a nationwide first of its
kind Play-a-thon. Nick will use the power of its platform and convey the message
of active play to kids in a manner that makes 'Active Play' a cool
and fashionable thing to do. Massive 10-hour Play-a-thons will be organized in
Ambience Malls Outdoor Area-Delhi, Inorbit Mall Outdoor Area-Mumbai, City Centre
Mall Outdoor Area-Kolkata, RSI Grounds-Bangalore and Prasad IMAX
Grounds-Hyderabad on 7th November 2009 which will culminate in a grand finale in
the evening from 4pm - 9pm.
Not only will Nick go blank on this day
encouraging millions of kids to get out and play, but will take the initiative
beyond TV through events. Kick starting from the morning of 7th November, the
first half of the 10 hour play-a-thon will comprise of an inter-school sports
event consisting twisted and high energy games.
Movement therapy and
funky dance workshops take over in the afternoon. The Grand Finale of the
Play-a-thon kicks off 4pm onwards where thousands of kids will converge to play
telegames and have fun with the legendary Nicktoons - Ninja Hattori, Dora The
Explorer, Maruko Chan, SpongeBob SquarePants and Perman. The unique games such
as Giant Slippers, 3 Team Football and Under the Ropes to name a few will have
the energy levels soaring and will completely appeal to the Gen Y kids of today.