NEw Honda Ad..

dolly1211 Goldie

Joined: 29 August 2004
Posts: 1089

Posted: 28 January 2005 at 3:12am | IP Logged
The new Honda Accord commercial: Take a couple of minutes to watch this
>clever commercial - but read this page before you click on the link. There
>are no computer graphics or digital tricks in the film. Everything you see
>really happened in real time exactly as you see it. The film took 606
>takes.On the first 605 takes, something, usually very minor, didn't work.
>They would then have to set the whole thing up again. The film cost six
>million dollars and took three months to complete, including a full
>engineering of the sequence. In addition, it's two minutes long so every
>time Honda airs the film on British television, they're shelling out enough
>dough to keep any one of us in clover for a lifetime. However, it is fast
>becoming the most down loaded advertisement in Internet history. Honda
>executives figure the ad will soon pay for itself simply in "free"
>viewings. Honda isn't paying a dime to have you wa tch this commercial!).
>When the ad was pitched to senior executives , they signed off on it
>immediately without any hesitation-including the costs. There are six and
>only six handmade Accords in the world. To the horror of Honda engineers,
>the filmmakers disassembled two of them to make the film. Everything you
>see in the film (aside from the walls, floor, ramp, and complete Honda
>Accord) are parts from those two cars. When the ad was shown to Honda
>executives, they liked it and commented on how amazing computer graphics
>have gotten. They fell off their chairs when they found out it was for
>real. U also need a higher version of Flash Software to view it.
>Its Excellent......

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