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TV's wedding bell(e)s
SARAH SALVADORE, TNN 16 September 2009, 12:03am IST| Discuss | Bookmark/Share | Save | Text Size: | | |
Prime time remote control junkies like nothing better than wedding extravaganzas on the soap box.
Believe this. Television rating points zoom to newer highs when wedding specific shows and episodes are aired on television. Marriages might be made in heaven, but when they are celebrated on a daily soap, the audience seems to love it. A fortnight- long wedding celebration episode which was aired on Yeh Rishta Kya Kehlata Hai, saw the show catapult to the numero uno slot with a TVR of 7.4. Ditto for Sapna Babul Ka Bidaai where the show peaked with high TRPs throughout the wedding special celebrations (of the lead protagonist).
Reality show queen Rakhi Sawant garnered a lot of eyeballs when millions of viewers were hooked to the lavishly mounted grand finale of the nation's first 'live' swayamvar in Rakhi Ka Swayamvar. It's another matter that Rakhi who played the coy bride to the hilt didn't actually marry on camera and only got engaged to Elesh Purjanwala (amid rumours of a second season of the same show with Rakhi).
Soap czarina Ekta Kapoor's shows have always showcased lavish wedding sequences. So in Kitani Mohabbat Hai's wedding track the story reached an interesting climax. And in her new soap saga Pavitra Rishta, a wedding sequence was shot in front of a live audience. The channel sent out wedding invitations to viewers through mass media and on-ground initiatives to bless the couple. An estimated Rs 1 crore was spent to create the set and give it a real-life feel. And after a live matrimonial show (Vivah), you have yet another new reality show, Perfect Bride where eligible grooms will hand-pick their brides on national television.
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Rakhi Ka Swayamvar |
Believe this. Television rating points zoom to newer highs when wedding specific shows and episodes are aired on television. Marriages might be made in heaven, but when they are celebrated on a daily soap, the audience seems to love it. A fortnight- long wedding celebration episode which was aired on Yeh Rishta Kya Kehlata Hai, saw the show catapult to the numero uno slot with a TVR of 7.4. Ditto for Sapna Babul Ka Bidaai where the show peaked with high TRPs throughout the wedding special celebrations (of the lead protagonist).
Reality show queen Rakhi Sawant garnered a lot of eyeballs when millions of viewers were hooked to the lavishly mounted grand finale of the nation's first 'live' swayamvar in Rakhi Ka Swayamvar. It's another matter that Rakhi who played the coy bride to the hilt didn't actually marry on camera and only got engaged to Elesh Purjanwala (amid rumours of a second season of the same show with Rakhi).
Soap czarina Ekta Kapoor's shows have always showcased lavish wedding sequences. So in Kitani Mohabbat Hai's wedding track the story reached an interesting climax. And in her new soap saga Pavitra Rishta, a wedding sequence was shot in front of a live audience. The channel sent out wedding invitations to viewers through mass media and on-ground initiatives to bless the couple. An estimated Rs 1 crore was spent to create the set and give it a real-life feel. And after a live matrimonial show (Vivah), you have yet another new reality show, Perfect Bride where eligible grooms will hand-pick their brides on national television.
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