Yeh Rishta Kya Kehlata Hai


Yeh Rishta Kya Kehlata Hai
Yeh Rishta Kya Kehlata Hai

Article: TV's wedding bell(e)s

Anashah IF-Dazzler

Joined: 08 August 2005
Posts: 4074

Posted: 15 September 2009 at 3:17pm | IP Logged

TV's wedding bell(e)s

SARAH SALVADORE, TNN 16 September 2009, 12:03am IST
Print Email Discuss Bookmark/Share Save Comment Text Size: |
Prime time remote control junkies like nothing better than wedding extravaganzas on the soap box.
Rakhi Ka Swayamvar

Believe this. Television rating points zoom to newer highs when wedding specific shows and episodes are aired on television. Marriages might be made in heaven, but when they are celebrated on a daily soap, the audience seems to love it. A fortnight- long wedding celebration episode which was aired on Yeh Rishta Kya Kehlata Hai, saw the show catapult to the numero uno slot with a TVR of 7.4. Ditto for Sapna Babul Ka Bidaai where the show peaked with high TRPs throughout the wedding special celebrations (of the lead protagonist).

Reality show queen Rakhi Sawant garnered a lot of eyeballs when millions of viewers were hooked to the lavishly mounted grand finale of the nation's first 'live' swayamvar in Rakhi Ka Swayamvar. It's another matter that Rakhi who played the coy bride to the hilt didn't actually marry on camera and only got engaged to Elesh Purjanwala (amid rumours of a second season of the same show with Rakhi).

Soap czarina Ekta Kapoor's shows have always showcased lavish wedding sequences. So in Kitani Mohabbat Hai's wedding track the story reached an interesting climax. And in her new soap saga Pavitra Rishta, a wedding sequence was shot in front of a live audience. The channel sent out wedding invitations to viewers through mass media and on-ground initiatives to bless the couple. An estimated Rs 1 crore was spent to create the set and give it a real-life feel. And after a live matrimonial show (Vivah), you have yet another new reality show, Perfect Bride where eligible grooms will hand-pick their brides on national television.

Indian television's love affair with weddings is apparent with a bagful of shows based on the wedding hoopla. Be it reality TV or daily soap operas, the wedding season is here to stay, and the audience is loving it. Over the past few months, most shows on general entertainment channels have veered towards the wedding route to grab maximum TRPs. Critics argue that shows based on weddings are instant hits with the audience because they cater to the Indian obsession with weddings. "In India, weddings are very much part of the tradition and culture. So people love to see weddings on television," says producer Rajan Shahi. Shows like Sapna Babul Ka...Bidaai, Yeh Rishta Kya Kehlata Hai, have held elaborate onscreen weddings sequences in the recent months and now joining the bandwagon are Mata Pita Ki Charnon Mein Swarg, Hum Dono Hai Alag Alag and Sajan Ghar Jana Hai. In fact, so grand were the celebrations onscreen in Yeh Rishta..., that the makers had to shoot the wedding sequence for over eight days. "Marriages add a lot of colour to the story. When one is making a family drama, it's natural to incorporate wedding sequences at regular intervals, because in Indian society, parents are always anxious about their children's weddings and it gives the family an occasion to come together," says actor Sara Khan, whose onscreen character recently celebrated her first wedding anniversary by retying the knot with her husband in a gala ceremony.

But then there are those who do not believe in incorporating wedding sequences for the heck of it. "I do not think wedding sequences should be used just for the sake of TRPs. Having too many shows on TV based on marriages at one given point, takes away the charm associated with such an occasion," feels actor Prachin Chauhan whose onscreen parents retied the knot to celebrate their 25th anniversary in Mata Pitah Ke Charno Mein Swarg. Shahi too agrees saying that wedding sequences should be incorporated "only if they take the story forward."

Reality TV too is banking heavily on the marriage mania. From Rakhi Ka Swayamvar to Perfect Bride, Indian television is paving a 'real' path to the marriage mandap. Actor Malaika Arora Khan, a celeb judge for a matrimonial reality show says, "reality based on marriages work because people like to see the drama unfold before their eyes". Amrita Rao who is judging one such show says, "This show highlights the plus and minus points of marriage."
Call it real, staged or simply entertaining, the small screen romance with the Big Fat Indian Wedding, seems pretty serious. For they are raking in the TRPs and revenues too!

The following 4 member(s) liked the above post:


Varsha-01 IF-Rockerz

Joined: 25 November 2006
Posts: 5461

Posted: 16 September 2009 at 12:48pm | IP Logged
Thanks for the article........
bewafa IF-Dazzler

Joined: 01 September 2005
Posts: 4868

Posted: 16 September 2009 at 3:29pm | IP Logged
but u can really only show a wedding once...if you know what i mean.
at least it isnt like Ekta's shows...where the weddings used to happen every two weeks. lol
like with hum dono hai alag alag, that was the whole story, to get them that they're more weddings.
with yeh well... *even though that took forever!* lol
Mallika113 IF-Sizzlerz

Joined: 09 July 2008
Posts: 14710

Posted: 16 September 2009 at 3:50pm | IP Logged
Nice article, thanks.

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
Naksh Wedding Special Sig Contest Results -

2 3

Author: -Ami-   Replies: 16   Views: 2577

-Ami- 16 2577 04 December 2009 at 7:22am by DaZzLiNgShReYa
Naksh wedding

2 3

Author: naksh2   Replies: 17   Views: 3950

naksh2 17 3950 13 September 2009 at 11:10am by ashita5
naksh dream wedding(repeat telecast)

Author: sweetbarbie   Replies: 2   Views: 1075

sweetbarbie 2 1075 07 September 2009 at 3:01am by aish_punk
sad wedding or happy wedding - Mystery continues!.

Author: LiveLoveLaugh5   Replies: 7   Views: 2869

LiveLoveLaugh5 7 2869 08 July 2009 at 5:10pm by LiveLoveLaugh5 at 1st sight!TB article

Author: serendipity.   Replies: 1   Views: 2284

serendipity. 1 2284 06 February 2009 at 8:37pm by shwetarath

Forum Quick Jump

Forum Category / Channels

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index