Posted: 26 October 2005 at 11:10am
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Kareena, Priyanka in Pepsi ad
Subhash K Jha | October 24, 2005 20:19 IST
Kareena Kapoor and Priyanka Chopra, who were last seen together in
Abbas-Mustan's Aitraaz, will be seen together again in a Pepsi ad,
which will be directed by Farah Khan.
The ad will be shot on October 27.
"I'm really looking forward to getting together with Priyanka again.
We had great fun shooting for Aitraaz. There was no rivalry between
us," says Kareena. "In fact, while working in Aitraaz, I realised
for the first time that two actresses can be friends. Shooting the
Pepsi ad will be a party."
Priyanka, who cut a Rs 20 million deal for a two-year contract
involving 12 days of work, adds, "The minute I heard Bebo was going
to shoot the Pepsi commercial with me, I whooped with joy. Then when
I heard Farah Khan was going to direct us, I whooped again! Three of
us girls are going to have a whale of a time. We've already decided
what naughty things we're going to do!"
This must be the first ad in India where two leading actresses will
be directed by a woman. Priyanka shrugs, "I don't know about that
but this is my first ad ever. I'm as nervous as I was when I did my
Alliance, the company that looks after endorsement deals for Amitabh
Bachchan, has Priyanka as their new client. After Pepsi, they're
looking at a perfume deal for her.
"We hope to make Rs 10 crores [Rs 100 million] on Priyanka's behalf
through endorsements in the next two years," says celebrity-
endorsement consultant Sunil Doshi.
"Today, endorsements are bigger than film deals for stars," he adds.
"For a few days of work, you're paid more than what you get for an
entire movie which takes up at least six months of your time. It's
quick, big and safe money."