Posted: 27 April 2009 at 11:56am | IP Logged
It seemed that Vodafone will lose the Hutch touch after removing the 'PUG' from the Ad. Afterall it took a lot of effort and time for people to relate Hutch with the Pug, that was a great Brand reckoning technique.
When Vodafone acquired Hutch they spent 100 Crores on Brand transition and awareness. And the best part is they didnt go about it in a hurry. First it was the Pug which was there and communicating the Brand being renamed. Then slowly those Ads were replaced by some creative cartoons, communicating the message subtly but effectively. People slowly started forgetting that there was a cute puppy for Hutch, what they remember now are those beautiful cartoon ads.
I'm writing this because of the recent Ads created by Vodafone for IPL. The cute creatures are really capable of attracting anyone's attention and more importantly they don't cost as huge as a live video involving a Pug.
Creativity and Innovation at its best during recession! That's all I can say.