Joined: 23 June 2008
Enter the heroine: an educated girl from Delhi who has moved to the village to help her father (village doctor) to set up a Nursing Home in the village. The story is about this girl's crusade against the villagers and their mindset to abolish this crude, inhuman ritual.
|Show Timing:||Starts March 09|
Mon-Thurs 10.30 pm
Joined: 23 June 2008
The new offering of COLORS, 'Na Aana Is Desh Laado' has just started yesterday and the show is already in controversy with its promo airing on the channel, wherein few organizations have raised questions on it.
As we know, the show focuses on female infanticide. "The promo shows shocking scenes of a girl child being immersed in a big bowl of milk, with the hope that the same child would be reborn the next year as a boy. These scenes were really disturbing to the eyes. Hence few organizations had raised their voice against this to the channel", says our khabroo.
We called up Shyamashis Bhattacharya of Shakuntalam Telefilms to know the truth, and he says, "There are no such controversies as far as I know. The promos portray the true picture and I know we need to present it in a lighter manner and we are planning for the same".
Will there be such scenes in the show too? "As I said the show talks about female infanticide and the fact is that such practices are still on in some places. There will be such scenes shown in the show, but not so horrifying that it hurts the sentiments of people. One needs to keep a continuity of the show to understand what message we want to pass on to the audience. All I can say is that Laado is a positive show", he adds.
However, as per our khabroo, "The channel did get calls raising questions on their promo, but now things are solved. Above all, as the show has launched there will be new promising promos shown of the show".
For the uninitiated, the other COLORS' show Uttaran too faced problems during its launch, and that was to do with the title of the show, which got cleared just weeks back.
We could not get any official comment on this from the channel though..
Whatever it is, even though the promos were bit disturbing, it seems as though it has caught the eye of the viewers. Now let's wait and see what verdict is passed by audience on the show!!
Reporter and Author: Rachana Trivedi
from telly buzz
COLORS is a channel known for its unique concepts!! Now going with this trend, another show titled 'Is Des Main Na Aana Ladoo', produced by Shakuntalam Telefilms will soon go on air!! After Balika Vadhu and Uttaran, this show now deals with female infanticide.
"The show is very unique and has a strong concept based on female infanticide. The story revolves around the village where birth of a girl child is still a sin", says our khabroo.
"This practice can be seen even today, and the show just states how a new-born girl is sacrificed on the name of God. The male member of the family, while sacrificing asks God to give that child a rebirth, but as a male", adds our source.
"The show will initially show the mannerisms of villagers towards the girl child and how they curse their better half for it. Later on, a point will come where one will see opposition from the women of the village", quips the source.
When asked about the star cast, our source states "The show will see many new fresh and promising faces. Audition took place all over and then the cast was chosen".
There is a buzz that this show will be given a prime time slot, because of its strong concept. Also, if sources are to be believed, the axe might fall on Mohe Rang De.
However, Sunjoy Wadhwa, Producer of Mohe when asked said, "I have not got any such info from the channel as of now".
When we called Gavie Chehal, the lead actor of Mohe, he too rubbished the news saying, "Going by the script we have got, the story will lead to the partition phase. And if this happens, then we have a story line for the next five months at least. So I don't know from where this news is coming".
However, our source states, "The TRP's of the show has been little low though the show has successfully completed its 100 episodes. The creative of the show is planning some changes in story line, but the future of this show is dicey for sure".
Talking about the launch date of Ladoo, our source concludes, "The show will come on air by end of February".
We called Shyamashis Bhattacharya, Producer, Shakuntalam Telefilms for a confirmation on Ladoo and he says, "Yes, the teaser of Ladoo is on. And if you see the promo, you will clearly understand the concept. As of now, I cannot divulge any more info".
Well, we need to wait and watch what slot Ladoo grabs finally!
Objections arises on promos of 'Laado...' of Colors
|Some organisations has objected on the disturbing promos of the new show of Colors' channel on female infanticide, 'Na Aana Is Desh Laado' |
'Na Aana Is Desh Laado' has just started yesterday and the show is already in controversy with its promo airing on the channel.
As per industry source, "The promo shows shocking scenes of a girl child being immersed in a big bowl of milk, with the hope that the same child would be reborn the next year as a boy. These scenes were really disturbing to the eyes. Hence few organisations had raised their voice against this to the channel."
On this, Shyamashis Bhattacharya of Shakuntalam Telefilms said, "There are no such controversies as far as I know. The promos portray the true picture and I know we need to present it in a lighter manner and we are planning for the same."
He added, "As I said the show talks about female infanticide and the fact is that such practices are still on in some places. There will be such scenes shown in the show, but not so horrifying that it hurts the sentiments of people. One needs to keep a continuity of the show to understand what message we want to pass on to the audience. All I can say is that Laado is a positive show."
But the source informed, "The channel did get calls raising questions on their promo, but now things are solved. Above all, as the show has launched there will be new promising promos shown of the show."
The world celebrated International Women's Day yesterday - 8th March. A question may arise - How far has the status of women changed in modern and post-modern times?
The position of women has changed a lot in modern times. Clearly women have made tremendous strides towards equality in recent decades however; we still live in a society in which the worth of women is measured in their physical appearance and not their intellectual contribution or talents.
It is not an unknown secret that many women are paid considerably less than men for doing the same type of work. What effect does this obvious gap between men and women have on our nation's female population? The effect of this is the unconscious perpetuation of the understanding that women are inferior to men in our society.
This also stands in direct contradiction to the claim that we are all created equal. This gap between men and women can be seen in countless social arenas, such as, the workplace, the average household, educational institutions and even in our nation's government.
In the society, the role of women is getting bigger. Women are doing man's work and sometimes women do it better. It may be because women are more patient and more intelligent. The concept of earlier days was that only man can work, because society thought that cleaning the house and taking care of the children were the only things women were able to do.
This has changed a lot because now both, men and women, are working and taking care of home. Sometimes it is the woman who gets the money to survive and man is the one who takes cares of the children, and while it was embarrassing for men in the past, now it is normal.
We have seen a woman P.M. in our country - one of the most powerful and undoubtedly the most efficient P.M.s we ever had - Mrs. Indira Gandhi. We also see a woman President - Mrs. Pratibha Patel. So a woman has the capability to hold the highest post of the country as well.
Be it in politics (Jayalalitha, Mamta Banerjee, Mayawati - love them, hate them, but you cannot ignore them), sports, cinema or literary field, we see women dominating the scene side-by-side with men.
Hence the position of women has changed drastically in post independent India. The condition in the rural areas which has more or less remain unchanged (as portrayed in soaps like Balika Vadhu & Na Aana is Desh Laado)are exceptions to this changing scenario.
We do not intend to be preachy'
Mumbai, Feb 14: Hindi entertainment channel 'Colors', whose popular serial 'Balika Vadhu' dwells on the social evil of child marriage, says it does not intend to be "preachy" but be entertaining and convey a message at the same time.
"Our forthcoming show 'Na Aana Is Des Laado' is about female infanticide, while 'Mere Ghar Aayi Ek Nanhi Pari' is about a family wanting a girl child," Ashwini Yardi, Head of Programming, Colors, told reporters here.
"Our new lineup of shows, both in fiction and non-fiction format, underscore our commitment for differentiated content."
In an attempt to stick to storyline and ensure that the plot does not stray succumbing to market demands, Yardi said the less than one-year-old channel has decided to end its prime time show 'Mohe Rang De' because the story is nearing an end despite the show getting good response.
Colors CEO Rajesh Kamat said 'Khatron ke Khiladi' and 'Bigg Boss' had created a lot of buzz for the channel, launched in July 2008. "Our distribution strategy also paid off well," he said.
'Khatron ke Khiladi level 2' and 'Bigg Boss 3' will be the biggest attractions of 2009, Kamat said. There is also another show 'India's Got Talent', a talent hunt programme making its debut in Asia outside America and Britain.
Besides, the channel has also acquired Studio 18's library of box office hits of 2008 - 'Ghajini', 'Jaane Tu Ya Jaane Na', 'Golmal Returns', 'Sarkar Raj' and 'Kidnap', he said.
Tele soap queen Ekta Kapoor has also joined the channel to make a horror series, 'Koi Aane Ko Hai'.
|Is des main na aana laado on Colors|
Oppression against women is a harsh reality but it also serves as a great script for our TV producers. Female infanticide is a social ill and spreading awareness is Colors through their soon-to-be-launched show Is Des main na aana laado.
The promos of this show are currently on air. We've got some basic information about the show. Not to long ago, we had filed a news on the probable shows that will air the afternoon slot on Colors. Well, as it turns out one of them will now air on prime time. The show in question is the Shakuntalam Telefilms show which was earlier titled Adhikar.
As per sources, the cast comprises of rookie actors. There will be one or two seasoned actors who'll be part of the supporting cast. This show will highlight female infanticide in India. Produced by Shakuntalam Telefilms, Is des main na aana… is likely to launch in the first week of March and will probably replace the struggling Mohe Rang De.
Actors from Mohe Rang De though rubbished such news saying that their show will witness a major twist thereby negating any chance of an early wind up.
An official from Shakuntalam requesting anonymity did confirm to us that show was being produced by them but refused to divulge any detail.
Keep watching this space for more on Is des main na aana laado .
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