was not easy to dethrone Ekta Kapoor from the position she occupied a
year or two back. She was the uncrowned queen of Indian television and
anything and everything she touched turned into gold. It was impossible
to get even close to the pedestal where she was resting.
foolish, if not suicidal to try anything other than saas bahu soaps on
Indian television because nothing else succeeded. And, it was
impossible to have a successful show without having at least one of the
K-serial (Kyun Ki, Kaahani Ghar Ghar Ki, Kaahin To Hoga etc)
actors. Because, they were equated with high TRPs and successful
serials, and new names had to be supplemented by them in a show.
Rajan Shahi, director-turned-producer, went against all these unwritten
laws of Indian television and managed to turn the tides in his favour.
Today, not only is he given a lion's share of the credit for helping
the Indian television move beyond the saas-bahu genre, but also
applauded for bringing new faces like Parul Chauhan, Sara Khan and
Angad Hasija into the limelight. If Ekta Kapoor gave Indian television
characters like Mihir, Tulsi, Om and Parvati, Shahi has given them
Ragini (Parul Chauhan), Naitik (Karan Mehera), Alekh (Angad Hasija) and
Sadhana (Sara Khan).
All of his shows Bidaai, and Yeh Rishta Kya Kehlata Hai
are amongst the top five in the TRP charts and broadcasters are running
after him and his production company Director's Kut to have his
shows telecast in their channels.
"I do not believe in the
assembly-line concept of serials. If I wanted to, I could have done six
serials in parallel. But I am a firm believer in quality and not
quantity, thus I want to focus on the two or three shows I am doing and
ensure that I give good stuff to my viewers," says Shahi when asked
about why there are only three shows from his production house, while
other relatively unsuccessful companies have more than that.
What's so special?
what is it that makes him so special and ahead of the rest? "I follow
only one rule, which is also the philosophy of Director's Kut Do your
best, your very best and do it every day," says Shahi who started his
company barely a year and a half back and is already in a domineering
position in the Indian television industry. He had started his career
as a director and had made shows like Jassi Jaisi Koi Nahin and Mamta.
all his shows are at the zenith of popularity, will they also run for
years like their saas bahu predecessors? Shahi becomes serious while
answering this question, "Definitely not. I firmly believe that every
show and story has a life span. The moment you overshoot it, your
problems start. I don't want my shows to continue for six or seven
years just for the sake of it. They will come to an end when the story
The producer who has been credited for bringing
the saas bahu genre to an end and giving a fresh lease of life to the
television industry, has hit the jackpot again with his new show Maat Pitah Ke Charnon Mein Swarg
on Colors. "The whole concept of this show is very different from the
other serials. The storyline revolves around the male protagonist and
not the female lead. This itself is a big change since most of our
television serials revolve around a central female character. In fact,
after I announced this show, I got a call from a big producer in the
television industry. He wanted to congratulate me for the step I had
taken in having a serial's story revolve around the male protagonist,"
The show is being touted as an adaptation of Ramayan
and has known actors like Pracheen Chauhan, Yatin Karekar, Amardeep
Jha. Like his earlier shows, Shahi has also launched two new faces in Swarg
Nikhil chaddha and Dheeraj Dhoopar. "This serial will make all of us
sit back and think about how important parents are in our lives. When
we grow up, we get so busy with our work that we forget the role that
our parents have played and continue to play in our life. Even in my
life, I have realised how busy I have become over the last few years,
and how little time I have been able to spend with my parents. This
show will help us change that and make us realise the true value of
parents in our life," explains Shahi.
"The idea of this show
came up during a discussion I was having with Sourabh Tiwari, the
creative head of Colors. He thought of the initial concept and together
we developed the idea. Swarg is a perfect example of harmony between the broadcaster and the producer," he adds.
hope he continues to maintain the balance between quality and quantity
and not get drawn into the numbers game as happens with most success