Cut, copy, telecast
When originality doesn't pay off, going the tried and tested way seems to be an easy solution. The latest trend among channels is to wait and watch for a show to become a hit. The moment it does they churn out identical shows.When Colors' Balika Vadhu made waves on the small screen, The channel came up with another two serials with child protagonists. Uttaran is the story of a poverty-stricken child and the soon to go on air — Laado — talks of female infanticide.
Ashwini Yardi, programming head for Color, feels child protagonists provide a relief from family dramas. "Kids have been successful in raking in the TRPs and channels want to to cash in on the fresh appeal that they lend to the show," says Yardi.
However, it's not just shows with child protagonists that have been duplicated. Ghar Ki Laxmi Betiyan and Radha ki Betiyaan Kuch Kar Dikhayengi are centred around the theme of daughters standing up for their families in tough times. Both Saat Phere and Bidaai deal with the problems that a dusky girl faces because of the Indian bias towards her complexion.
Purnendu Shekhar, the story writer of Balika Vadhu and Saat Phere, admits there are loopholes in the working pattern of the television industry but holds viewers responsible for the trend. "I agree serials today are repetitive, but viewers like these concepts and have encouraged this trend. We are just catering to their demands," says Shekhar.
However, Dheeraj Kumar, producer of Ghar Ki Laxmi Betiyaan, blames recession for the current trend witnessed on TV. "In the current scenario neither broadcasters nor the production houses want to take risks. Everyone wants to follow the sure-shot way to success and avoid experimenting," says Kumar.
The cloning of successful formulae has made it difficult for creative directors to showcase their talent. The success of Star One's Laughter Challenge's first season was not only followed by more seasons but the show's format was re-created on different channels. Where Sony still continues with seasons of Comedy Circus, Colors came up with Chote Miyan. The only difference being the latter has children as contestants.
Sanjay Upadhyay, creative head for Sony Television, says, "As long as the the shows are doing well I don't think there is a need for change. When viewers grow tired of these shows we will come up with something new."
Even singing and dancing reality shows look like clones of each other. Sa Re Ga Ma Pa, Voice of India and Indian Idol have the same content with dramatic walk outs staged by the judges. Chore- ographer and judge on Star Plus Nach Baliye, Saroj Khan says, "I am fed up of these reality shows. It's high time the channels gave us innovative and interesting programmes."
With inputs from Sanskriti Media Entertainment
http://www.deccanchronicle.com/tv-guide/cut%2C-copy%2C-telecast-088
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