Joined: 26 April 2006
|By A.L.. chougule|
What's exceptional about Balika Vadhu is that it's not the usual family drama of Kyunki, Kahani, Bidaai and Saath Phere kind. Also, the show's launch coincided with the channel's launch on July 21. In fact, going by the precedent, like Ramayan which became the channel driver for NDTV Imagine, Jai Shri Krishna was expected to give a head start to Colors. Instead, Balika Vadhu has become Colors' channel driver show while Jai Shri Krishna is the number 2 show with an average of 3.5 TVRs. What's the reason behind its phenomenal success? "The biggest reason is that it's an out of the box story which has never been told on television. The overwhelming response is a result of the new concept. A child protagonist with an issue attached to it has grabbed eyeballs," feels the show's producer Sunjoy Wadhwa.
According to the show's story and scriptwriter Purnendu Shekhar, besides the new concept, Balika Vadhu has been a success because of its innocence. "A child protagonist is questioning the system in an innocent and un-rebellious way," he explains. "Thanks to the wonderful direction, the show captures the issues and problems of a child marriage in a realistic way," adds Purnendu.
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By Vijay Vyas
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