Balika Vadhu
Balika Vadhu

India-Forums

   

Balika hits the right chord-Article

*Shruti* Global Moderator
*Shruti*
*Shruti*

Joined: 26 April 2006
Posts: 129740

Posted: 11 October 2008 at 12:44pm | IP Logged
 
By A.L.. chougule


Child marriage is an off-beat subject that no channel would have even thought of attempting in the first place. But it is this very story that has become a subject of discussion and surprised everyone with its amazing success. No show in the past has delivered such robust ratings within a few weeks of its launch as Balika Vadhu has done. It opened with 0.9 ratings and three weeks later it made it to the top five shows of general entertainment channels. Since then it is at the number two spot.

What's exceptional about Balika Vadhu is that it's not the usual family drama of Kyunki, Kahani, Bidaai and Saath Phere kind. Also, the show's launch coincided with the channel's launch on July 21. In fact, going by the precedent, like Ramayan which became the channel driver for NDTV Imagine, Jai Shri Krishna was expected to give a head start to Colors. Instead, Balika Vadhu has become Colors' channel driver show while Jai Shri Krishna is the number 2 show with an average of 3.5 TVRs. What's the reason behind its phenomenal success? "The biggest reason is that it's an out of the box story which has never been told on television. The overwhelming response is a result of the new concept. A child protagonist with an issue attached to it has grabbed eyeballs," feels the show's producer Sunjoy Wadhwa.

 According to the show's story and scriptwriter Purnendu Shekhar, besides the new concept, Balika Vadhu has been a success because of its innocence. "A child protagonist is questioning the system in an innocent and un-rebellious way," he explains.      "Thanks to the wonderful direction, the show captures the issues and problems of a child marriage in a realistic way," adds Purnendu.

www.deccan.com

The following 6 member(s) liked the above post:

IndraDagai5hyMicronShikhooCeruleanSky-aditi-

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
Balika Vadhu Creations

2 3 4 5 6 7 ... 150 151

Author: leomil   Replies: 1201   Views: 176032

leomil 1201 176032 03 November 2012 at 7:16am by Vishakha_Sakhi
Balika Vadhu Picture Gallery-No Comments

2 3 4 5 6 7 ... 149 150

Author: leomil   Replies: 1193   Views: 439149

leomil 1193 439149 23 July 2012 at 4:21pm by -Ursh-
Cast of Balika Vadhu

2

Author: IndraDaga   Replies: 11   Views: 3084

IndraDaga 11 3084 23 December 2009 at 10:00am by Vijay Vyas
Jyoti beats Balika Vadhu - Article

Author: niveditha   Replies: 5   Views: 2918

niveditha 5 2918 21 December 2009 at 7:44am by _dkmystery_
TB - Balika Vadhu team on Laughter ke Phatke

Author: niveditha   Replies: 0   Views: 609

niveditha 0 609 16 December 2009 at 5:55am by niveditha

Forum Quick Jump

Forum Category / Channels
Forums

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index