Launch Of Kaisi Laagi Lagan! Articles

Desi rani Goldie
Desi rani
Desi rani

Joined: 28 December 2005
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Posted: 11 October 2008 at 12:22pm | IP Logged


Kaisi Laagi Lagan On Sahara One

By Kkomal Seth and Gautam Seth

Premiering, Monday, October 13, Monday - Friday at 11 p.m Only on Sahara One Television Love, faith & hope are the essence of every relationship. When these things are challenged by a power beyond one's reach, it very often results in an undecided destiny. Wrapped in a chilling supernatural atmosphere and set in the backdrop of a family drama, SaharaOne Television?s new offering Kaisi Laagi Lagan traverse through the journey of Pratha's undying spirit to battle evil over good. A thrilling experience & excitement of unraveling the unknown is what the show promises to its viewers it reveals the power of love which fights against evil & eventually overcomes it. Kaisi Laagi Lagan is the story of Pratha, a beautiful 23-year old girl who's life revolves around her college group in canteens, parties, playing pranks and a whole lot of masti, although she nurtures her own sense of values, culture and beliefs. She?s is brought up by single mother, since her father abandoned them when she was only 5 years old. Since then she had seen her mother struggling hard to bring her up and so to support her mother and herself, she teaches dance to small kids. She is very close to her mother but has no clue that for years her mother is burdened with a secret that she has been guarding from the world the secret that her family is cursed and that nobody in her family would ever have a happy married life. Pratha believes in God and supernatural powers, but does not like people to use occult for mere entertainment. Since her childhood she has seen her mother struggling in life, and emotionally she has not come out of it yet. That's why Pratha believes that love only gives pain, and hence prefers friendship over love. But destiny has something else in store for her One fine day a PLANCHETTE completely changes Pratha's life. out of various questions asked by her friends, one question relates to Pratha?s future husband. The spirit spells out his name as R..A..G..H..A..V!! Nobody has a clue as to who Raghav was, until they actually meet somebody called Raghav, a new student in the college. The moment Pratha first meets Raghav, she feels the tingling of a previously unknown emotion within her. She is completely unaware of her romantic feelings for this stranger. But destiny has other plans and eventually she falls in love with Raghav. Without having a slightest clue of what game destiny will play with them, they decide to marry. Kaisi Laagi Lagan indeed unfolds a love story, which is twisted by destiny turned by life's unexpected moves. It is one such story, which can compel one to believe in the power of the supernatural. Truly.A saga of a cursed marriage that is twisted by destiny cursed by life.

Edited by Desi rani - 11 October 2008 at 12:31pm

Desi rani Goldie
Desi rani
Desi rani

Joined: 28 December 2005
Posts: 1751

Posted: 11 October 2008 at 12:35pm | IP Logged
Sahara One to launch Kaisi Laagi Lagan on October 13
Friday - Oct 10, 2008
Sahara One, the Hindi general entertainment channel, will launch supernatural love story called Kaisi Laagi Lagan, which premiers on October 13 airing at 11 pm.

Says Nilanjana Purkayastha, business head, Sahara One, "With this new show we hope to build in our audience's heart a stronger faith in good over evil. This show offers our viewers the excitement of new element like supernatural warring against human values. As always we believe our viewers will love & enjoy the show."

Produced by Cinevistaas, the story centers around Pratha, a 23 year old girl who is brought up by a single parent, since her father abandoned them when she was only 5 years old.

Sahara One's channel share has increased over the last few weeks and it has managed to topple 9X. As per the TAM data for Week 40, Sahara One commands 5 per cent share, on par with NDTV Imagine.

Mata Ki Chowki, a fiction show, launched in June, delivers a weekly average TVR of 1.5. At 8 pm, it has a reality show, Saas v/s Bahu, which is proving to be quite popular. The other top rated shows on the channel are Doli Saja Ke – Babul Ki Bitiya and Woh Rehne Wali Mehlon Ki.

In November, the channel will launch two more youth-centric fiction shows. The two shows are Pankh Hote Toh Ud Jaati, the story of the journey of a 22 year old, and Jo Ishq Ki Marzi Woh Rab Ki Marzi, a period love story.
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