Jassi Jaissi Koi Nahin General Discussion

India-Forums

   
Jassi Jaissi Koi Nahin General Discussion
Jassi Jaissi Koi Nahin General Discussion

Jassi Jaissi Koi Nahin Postcard & Stamp

vijay Admin Group
vijay
vijay

Site Admin
Joined: 09 December 2003
Posts: 6989

Posted: 01 September 2004 at 12:00pm | IP Logged

MUMBAI: "The postal department has met Sony Entertainment Television half way to make it possible," Maharashtra Circles' chief post master general K Noorjehan was quick to offer. The occasion – to inaugurate the special cover with cancellation and Meghdoot postcards marking the first anniversary of Sony's flagship show Jassi Jaissi Koi Nahi.

 

Showering the show (Jassi...) with a liberal dose of praise, Noorjehan said that she had been flooded with numerous calls from media about the preferential treatment meted out to Jassi. Rightly so, as she and the speaker before her - Sony Entertainment Television India's CEO Kunal Dasgupta - informed that the special cover with special cancellation was normally offered only to commemorate meretious services of over 50 years and above.

"Even to consider the proposal and to process the demand, the postal department requires one year's time," Noorjehan said. So what makes Jassi so special that she could jump the queue? "She rescued us from the weepy dramas. General masses like you and me can identify with her. She has shown us that its is not really important to be good looking but you can succeed if you have enough grit and determination," she said.

The same sentiment was echoed by the Sony team and as executive vice president programming and response Tarun Katial put it in his inaugural speech, "One year already since we introduced the masses to this unlikely heroine with spectacles and braces. Despite being labeled an ugly duckling, she has shown the world that you can succeed just on merit with your grit, determination, intelligence and hard work."

But hasn't the show been slipping lately. "Not really. It is just a cyclic phenomenon. In fact, we have quite a few changes in the pipeline to pump in the vigour." Although he said that Jassi won't really be shedding her braces and spectacles soon, but viewers will witness a transformation in her attitude, Katial informed. "Plus we will have a climax to the current build up of the plot, where Jassi becomes aware of Armaan and his devious plots and falls in love with Purab," he added.

What the show has offered to television besides a different storyline is a case study for marketing innovations.
"We get numerous phone calls every day from educational institutes, who want to speak to us about the effectiveness of the marketing innovation and the excellent adaptation," DJ Creatives producer Deeya Singh said. But she did admit that the story wasn't following the original very closely. "But it has worked wonders for the show. Look at the way Purab's track has been accepted by the masses," she argued.

A clear indication of the popularity of the show was the Centrium Auditorium at the World Trade Centre in Mumbai, where the press conference was held. Professionals working in the neighbouring offices were trying constantly to sneak in to get a peek of their favourite telly character.

And what did the star of the show Jassi aka Mona Singh have to say about it, "I am extremely honoured and deeply humbled."

It needs to be noted here that in February this year, Sony's sister channel Max had also introduced branded postcards wherein they had tied up with the Indian postal department. The post card, apart from carrying the Max logo, also promoted the 5 pm movies on the channel with a message: 'Har shaam paanch baje dekhiye.'

=======================

Courtesy: IndianTelivision.com

current IF-Rockerz
current
current

Joined: 21 July 2004
Posts: 6169

Posted: 02 September 2004 at 4:29am | IP Logged

Plus we will have a climax to the current build up of the plot, where Jassi becomes aware of Armaan and his devious plots and falls in love with Purab," he added.

Finally the producers are talking sense.I hope it is true!

Morgoth IF-Rockerz
Morgoth
Morgoth

Joined: 01 June 2004
Posts: 6831

Posted: 02 September 2004 at 4:31am | IP Logged

Me too!

current IF-Rockerz
current
current

Joined: 21 July 2004
Posts: 6169

Posted: 02 September 2004 at 7:44am | IP Logged
By the way,if diya concedes that Purab went a big way with the audiences then Tarun Katial may be speaking the truth here!
*Anjali* IF-Dazzler
*Anjali*
*Anjali*

Joined: 13 August 2004
Posts: 4673

Posted: 03 September 2004 at 7:55pm | IP Logged
Well, let's hope that he is Smile
kanchi Goldie
kanchi
kanchi

Joined: 25 May 2004
Posts: 1645

Posted: 05 September 2004 at 1:53am | IP Logged
WOW!!!!jassi falling in Lov with Purab............ Abb Ayega Maja.........Wink
ruta Goldie
ruta
ruta

Joined: 16 June 2004
Posts: 1027

Posted: 05 September 2004 at 5:30am | IP Logged
yeah i know....agree with current...dunno what armaan will do when he sees jas and purab together , probably go to paschim
kanchi Goldie
kanchi
kanchi

Joined: 25 May 2004
Posts: 1645

Posted: 06 September 2004 at 1:34am | IP Logged
Not pachim, woh toh two spoon pani mei dub ke mar jayegaLOLLOLLOL

Go to top

Related Topics

  Topics Author Replies Views Last Post
Armaan screams ILU Jassi and Jassi.....

2 3 4

Author: Hansa-Tapori   Replies: 30   Views: 5638

Hansa-Tapori 30 5638 13 October 2007 at 10:02am by veekay
Jassi Jassi Koi Nahin - D.O.T.W.

2

Author: premlvr1   Replies: 10   Views: 2705

premlvr1 10 2705 21 April 2007 at 7:55am by laddoo598
Jassi Jassi Koi Nahin Title track

Author: Salmanayesha   Replies: 2   Views: 1435

Salmanayesha 2 1435 23 March 2007 at 9:33pm by notfadedaway
jassi sux, jassi rox,armaan rox,maddy rox

2

Author: insouciance   Replies: 10   Views: 2301

insouciance 10 2301 22 February 2006 at 6:20pm by ~~*Anjali*~~
Jassi, Jassi, Jassi, haye Jassi!

2 3

Author: mahn786ch   Replies: 17   Views: 3656

mahn786ch 17 3656 13 May 2005 at 10:20am by mahn786ch

Forum Quick Jump

Forum Category / Channels
Forums

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index