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Actors in demand
When the organizers approach these stars, the popularity quotient of the actors is a huge factor. Says Minesh Ashokbhai Patel, an event organizer based in Baroda, "Known faces are always in demand. Almost all the actors from Taarak Mehta Ka Ooltah Chashmah, Tina Dutta (of Uttaran fame) and Hina Khan (the protagonist in Yeh Rishta Kya Kehlata Hai) are hugely popular. The process of approaching TV celebs starts two-three months in advance as the actors have to manage their shooting schedules along with these appearances." Also, the industry insiders say that TV actors are affordable as compared to film stars and can easily be roped in within a price bracket of 1-3 to 5 lakh. Pranav Soni, owner of events management company in Indore says, "TV artistes help draw families. There is a huge demand for Mohit Raina-Puja Banerjee (the Mahadev couple) and Taarak Mehta's starcast during these nine days."
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