Ustad is another addition to the growing list of music-based reality shows on television, but with a difference. The show, to be launched by Endemol India with the U.N. in India, is aimed at promoting the eight Millennium Development Goals through eminent personalities, artistes, musicians and singers. The eight goals are:
All we can say to the concept of addressing key socio-economic issues through an entertainment show is "Wah Ustaad, Wah!".
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