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The Return of Music Videos

However, 2015 brought a rather new and interesting change to the music video industry, it brought Bollywood actors and music videos together again.

Tuesday, December 15, 2015 | 8:45:00 PM IST (+05:30 GMT)
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Remember the good old days during the late 1990s and early 2000s when actors such as Shahid Kapoor, Amrita Rao, John Abraham and others appeared on your TV screen in a music video? Slowly, as time went on, these music videos started declining until the trend gave way to movies and Indian TV serials. Music became relegated to the ears with music videos being a part of the rap, Punjabi, or other such industries. However, 2015 brought a rather new and interesting change to the music video industry, it brought Bollywood actors and music videos together again. Read on below to find out which actor has teamed up with which artist to bring us a musical spectacular.
 
In May 2015, Atif Aslam, Tiger Shroff and director Ahmed Khan burnt the dance floor with "Zindagi Aa Raha Hoon Main", a story of enjoying life to the fullest. It told the young generation to never give up and announce that they are here, in a way breathing new life into them. With the energetic Tiger Shroff, the soulful Atif Aslam and the renowned choreographer-director Ahmed Khan, this number touched the hearts of many, made the top 10 charts for many weeks, and went on to cross one million views in just under four days. Tiger Shroff was appreciated for his amazing dance skills and Atif Aslam, as always, made people stand up and take notice.
 
Two months later, Tiger Shroff returned with director Ahmed Khan. This time he was joined by his Heropanti co-star Kriti Sanon and singer Arijit Singh with the soulful, slow, romantic number "Chal Wahan Jaate Hain". The single is about two youngsters who fall in love but realize that they won't be able to be together. Through this song they talk about going to a place where love will be accepted. Arijit Singh's melodious voice brought this lovely track to life whilst Ahmed Khan once again took to the camera. Many critics and viewers appreciated Arijit Singh, Tiger Shroff and Kriti Sanon highly and loved the direction of this beautiful number.
 
At the end of August, Greek God Hrithik Roshan and Fashionista Sonam Kapoor appeared together in a romantic partial adaptation of Aashiqui's hit number "Dheere Dheere Se". Yo Yo Honey Singh lent his voice and Ahmed Khan once again took on the directorial and choreography hat. The song is about billionaire Roshan who falls in love with the aam ladki Kapoor. The song reached high levels of success in just four days with over five million views. However, despite its high success, Singh's vocals were criticized by viewers and critics alike, though the cackling chemistry between Kapoor and Roshan made up for much of this.
 
On November 23, 2015, Jannat 2 and Raaz 3 co-stars Emraan Hashmi and Esha Gupta came together in "Main Rahoon Ya Na Rahoon". Directed by Amit Sharma, the song is sung by Armaan Malik whilst the music direction by Amaal Mallik. In just four days, the song crossed over two million views. The video told of an unspoken love that David, played by Hashmi, has for his friend, played by Gupta, but is unable to tell her about it. The video was highly appreciated for the chemistry, story line, Armaan Malik's emotional voice and the sparkling chemistry between Hashmi and Gupta.
 
The following day, Shilpa Shetty Kundra appeared in the interesting single "Wedding Da Season" directed and choreographed by Ganesh Acharya, sung by Neha Kakkar and Mika Singh, with Amaal Mallik once again in the music director seat. This single has Shetty showing off her dance moves to this Punjabi-Marathi number with Neha Kakkar and Ganesh Acharya joining in. In just three days, the song crossed 700,000 hits. Critics and viewers have appreciated the number highly, though many have the same thing to say about the lyrics, suggesting that it uses "keywords" more than proper lyrics.
 
As the era of music videos returns, it is rather remarkable to note that a new single released starring Ayushmann Khurrana and Yami Gautam and one has already been announced starring Sooraj Pancholi and Jacqueline Fernandes, titled "GF". It remains to be seen how this single will turn out and how it will be accepted by viewers and critics alike. All BollyCurry can say is we welcome back music videos with open arms and hope they can enjoy the same success as they did about a decade back.



Writer: Shreya S.
Editors: Kalpana K.C. and Jenifer A.
Graphics: Gurprit S.
 
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Posted on: 14 February 2016 at 6:07pm
Amrita Rao you rock! Can't wait to see you in your new TV show!

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Posted on: 16 December 2015 at 12:41am
atif aslam rock love u dear,,,,,,,,,,,,,,,,,,,,,,

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Posted on: 15 December 2015 at 9:51pm
Why isn't the music video of Sonu Nigam mentioned ? That's the best & others are I doubt.

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Posted on: 15 December 2015 at 11:49am
So all the mediocre songs are mentioned, but the best of all music videos/non-film songs Sonu Nigam's Aaa Bhi Jaa Kahin Se is not mentioned? Disappointed.

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SamW92

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Posted on: 15 December 2015 at 11:13am
sonu nigam k video aa bhi ja tu kahin se mention hi nahi kia
deewana team comes together with this video

2 member(s) Liked the above comment :
SamW92, chahat4u

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