Earth and nature - it is
our prime duty to save and respect them. However, man is a social animal and due to our disrespect
and increasing modernization, we have been neglecting our precious environment to the extent
that its repair seems a tiresome and daunting task. So in a bid to
save the world, 22nd
April has internationally been named as Earth Day.
A few years ago, channel NDTV
in association with Toyota launched Greenathon
, an event aimed to raise money
towards saving the environment. This entailed Bollywood artists
to perform live, entertain and generously donate to the sincere cause.
Since then our favorite celebs have been partaking in various activities in
restoring nature to its former glory. So here is a quick look at what exactly they have been doing for a greener tomorrow.
In 2012, the 'Baadshah' of Bollywood, Shah Rukh
Khan adopted five villages with his commitment being reaffirmed when he adopted eight more villages this year, thus making him one of the
highest donors. This was followed by Aamir Khan
and Hrithik Roshan
adopting five villages each and Ranbir
Kapoor adopting two. Also stepping forward were Abhishek Bachchan
, Shekhar Kapoor and Riteish Deshmukh
who adopted a village each.
Kapoor adopted Pranpur and Chanderi in
Madhya Pradesh, with the actress stating that the villages are close to
her heart. Comic actor Arshad Warsi took up the village of Khadimal in
Maharashtra which was in total darkness till date. Dia Mirza, who hails
from Andhra Pradesh, has adopted the village of Kokkirai Lanka in her
state and Deepika Padukone
went on to adopt the village of Ambegaon in Maharashtra. Priyanka Chopra
, who is also the campaign ambassador, announced her decision to adopt two villages as the Greenathon
Man' Milind Soman ran for 100 km and helped raise 50 lakhs to light up
villages. The magnanimous Rahul Bose not only ran along with Milind but also
adopted a village. Other Bollywood stars such as Vivek Oberoi, Neha Dhupia,
Waheeda Rehman, Abhay Deol, Mugdha Godse, Sajid Khan, Imran Khan
, Boman Irani,
Minissha Lamba, Kailash Kher, Pritam Chakraborty and Shilpa Rao also lent their support to
the campaign and through their initiative, TERI's Lighting a Billion Lives,
lighted several villages.
And it's not only singular actors doing their bit.
The International Indian
(IIFA) in its nine years of existence has traveled to three
continents and nine locations across the globe, helping it to reach out to a worldwide
audience. This in turn has helped IIFA to launch it's green agenda at the IIFA
Weekend Yorkshire '07
in the UK. Yorkshire
was witness to a carbon-neutral IIFA Awards ceremony and the world's first-ever
Green Carpet event. During the IIFA
Awards ceremony, a special film on climate change titled Global Cool
was also premiered. In an effort to further the
initiative, IIFA 2008 launched the Green Globe award.
Through its powerful platform, IIFA
is also going to be conducting a campaign across India, Thailand and other key territories
around the world. Both IIFA and United Nations Environment Programme (UNEP) will utilize their own stages to
promote the fight against global warming with the hope that sharing knowledge will be the first step.
with that, BollyCurry takes a wrap on this topic. But before we
leave, remember it's not only celebrities who should work together
for a greener tomorrow, but we, the common citizen, should do
our bit too. A simple switching off the lights, not
running unnecessary water, putting in recycling procedures or even
spreading the word is the little we can do to help conserve the beauty of this
one and only earth for the future generations!
Author: Mayu P.
Editors: Siona M., Jenifer Y. & Gunia M.
Graphics: Areena A.