Popular for its interesting and unusual advertising, ranging from 'Shock Laga' to 'Wires that don't catch fire', Havells has always been known to protray unqiue concepts through its out of the box advertising and the latest campaign of 'Fans are Forever' is a huge reflection of their promise as leaders in the category.
Directed by R. Balki and shot in Bangalore at the Koramangala Indoor Stadium, the 'Fans are Forever' campaign marks the comeback of the Mr. Rajesh Khanna. The TVC showcases this iconic superstar, who is well known for unprecedented mass hysteria and a frenzied fan following, talking about his fans and giving the viewers a sense that he still has a lot of fan following. Mr. Khanna is shown going down memory lane, remembering how his fans used to follow him everywhere when he was a superstar. However there's a charming twist at the end of the TVC which goes on to reveal that he certainly does have a lot of fans, but those are Havells fans!
The essense of the TVC is beautifully captured with this concept and truly adds to the magnanimous aura of Rajesh Khanna.
Commenting on the new brand campaign, Anil Gupta, Joint Managing Director (JMD), Havells (India) said, "It is a constant endevour to come out with clutter breaking ad campaigns and create the desired impact so as to reach out to audience at large. As far as Rajesh Khanna is concerned, he was undoubtedly the best fit for our campaign ' Fans are Forever. Even after 30 or 40 odd years, people of not only our generation but by the younger generation as well, remember him as one of the biggest stars of his time. He will be revered for ever just like our Havells Fans!"
Speaking about the new ad, R. Balki, Chairman and Chief Creative Officer, Lowe Lintas India said "This new campaign gave us a great opportunity to capture the essence of the brand with sheer simplicity. When the ad was being conceived, we could think of none other than Rajesh Khanna himself who had the maximum fan following...almost legendary and who still commands a great deal of respect. Needless to say that it was a huge achievement to direct Mr. Khanna in his first ever commercial."
Rajesh Khanna modestly added, "To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It's good to be back."
The commercials will be on air during the ongoing IPL and will also be extended to print, internet and in-shop POSM. Watch the latest Havells Fans are Forever commercial unfold on April 30th, 2012.