Sharman Joshi and Adah Sharma have the 'X' Factor

Sharman Joshi and Adah Sharma the known faces of Bollywood industry have been endorsed as the...

Wednesday, March 10, 2010 | 2:11:57 PM IST (+05:30 GMT)
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Sharman Joshi and Adah Sharma the known faces of Bollywood industry have been endorsed as the Brand Ambassadors of Nokia X series Phones

"Sharman Joshi" the humorous idiot of recent Blockbuster movie 3 Idiots, Adah Sharma who caught audience attention through her fine acting in the movie 1920 A love story and Nokia the leading brand in mobiles have made a sizzling trio entry on T.V through the new Nokia- X series phones advertisement.  

More so Nokia has also announced them as the Brand Ambassadors of the Nokia- X series phones. The new campaign is one of the highest budget advertisements Nokia has designed.  It has been aired only 2 days on television and already is much talked about especially in industry circles. A source from Nokia says "Sharman and Adah are intelligent actors and the chemistry they share in the advertisement is what made the ad such a hit. Their expressions are fantastic and anyone who watches the ad will vouch for that. The two connect with the audience and have that x factor'

And these days most advertisers corner youth as their target audience, so the two have been selected to endorse the brand as their natural cuteness is been seen capable enough to attract the target audience. And the topping on this sizzling ad is that it is being shot by the same cinematographer as 'KITES' and 'DOSTANA' Mr Anyanka Bose who usually shoots only films. The ad shows Adah dancing on the tune of Desi girl too.

Apparently the two have beenpaid  tons of moolah when they signed up.

Author: Pooja Shenoy and Ashima Mishra

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Posted on: 10 March 2010 at 11:23pm
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