Russians yearn for Bolly hits

Russians have been hooked to Indian cinema since the era of Raj Kapoor.

Saturday, August 04, 2007 | 5:16:19 PM IST (+05:30 GMT)
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Russians have been hooked to Indian cinema since the era of Raj Kapoor. But there was a time when Bollywood was displaced by Hollywood. Now, the country's affair with Hindi films continues with a renewed interest amongst Russian youngsters to see current blockbusters.

As of now, a weeklong festival of Indian golden oldies will rekindle the romance. In other times, there is India TV, a channel aired in regions of Russia and CIS that features Bollywood. Hope our Bollywood producers get sensible soo enough to tap the Russian market.

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