Mumbai, May 20 (IANS) Play some innovative games and win a fully furnished house is the promise of STAR's new reality show 'Godrej Khelo Jeeto Jiyo'.
The show will be aired on STAR Plus, STAR One and STAR Utsav. It is being produced by BIG Synergy and sponsored by consumer products brand Godrej.
'The show is a home grown format and connects with common aspirations,' Said Siddharth Basu, chief managing director of Big Synergy.
In 'Godrej Khelo Jeeto Jiyo' contestants will be allowed to team up with a relative or a friend to play a series of innovative games to win the grand prize - a fully furnished 'Godrej Brighter Home', said a press release from Godrej.
'The show evolved from the premise that over 400 million Indians look at our brand for products that mark better lifestyle. The show fuses the hopes and aspiration of the consumers with what Godrej has to offer to make their dreams of a brighter lifestyle a reality,' said Tanya Dubash, executive director of Godrej.
The show will go on air in June this year.
Consumers can participate in the show by first purchasing any Godrej product and then sending an SMS giving details about the value and barcode number of the product.
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