Friday, April 17, 2009
| 4:55:20 PM IST (+05:30 GMT)
0 Comments | 1738 Views | Copyright: IANS
New Delhi, April 17 (IANS) With the belief that music is the best way to reach out to the youth, an aid agency Friday launched a music video to spread awareness about climate change and urge world leaders to 'stop harming and start helping'.
Oxfam India Friday launched its music video on climate change 'Payenge aisa jahan'.
'Music is a medium the youth really connect to. So this was the apt medium. Half the population of India is young and we wanted to target them through this,' said Aditi Kapoor, economic justice lead specialist, Oxfam India, which is the India chapter of Oxfam International.
Kapoor said climate change is not just an environmental phenomenon but there is politics behind it and the youth of India need to be mobilised.
'The song is not preachy and asks questions to the youth. Music is a very powerful medium and carries any message in a very entertaining way,' said Palash Sen, the lead singer of Euphoria band, who also sang the climate change song.
The song has been composed and performed by Euphoria and is directed by Akbar and Azam Quadri.
The launch of the video was followed by a signature campaign.
Kick-starting the signature campaign actor Rahul Bose, who is also the Oxfam ambassador, said: 'Every problem that is on a global scale intimidates us. Our sense of powerlessness translates into a 'what can I do about it. The problem is so huge'. Even though we are aware of the perils of climate change, all of us do not think that we can do something in our individual capacity.'
'But while the little changes that we can make in our lifestyle will be drops in the ocean, our actions to consciously stop harming and start helping preserve the planet will give us the moral strength to put pressure on our governments to take immediate measures. The major part of this battle is going to be fought for rural India but it will also move towards ensuring a safer place for those in urban India,' Bose said.
The organisation aims to take the signature campaign to the UN meeting at Copenhagen this December in order to put pressure for a fair global climate change deal and strong domestic action from the Indian government.
'The US, Western Europe, Canada, Australia and Japan have historically contributed the maximum carbon emissions and this cannot go on. These rich nations have to stop harming,' Kapoor said.
The campaign also lays emphasis on the adverse affects of climate change in Indian villages.
'My father is a farmer and I can relate to the problem personally. Irregular rainfall, low productivity are the most common problems faced by Indian farmers today. This initiative is a platform for the youngsters to raise their voice,' said Akbar Quadri, who directed the music video.
Zee TV's promising show Ek Tha Raja Ek Thi Rani is all set for a ...
Television actors went on to the social networking site to pay tribute ...
Singer Kailash Kher is all praise for Euphoria founder and frontman ...
Singer Palash Sen, lead vocalist of music band Euphoria, is returning ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index