, who recently shared a teaser to his brand HRX's video for the campaign 'Keep Going' explains that his brand philosophy emphasizes on being a better you.
The actor, speaking about his brand sheds light on its ideologies which involve being the best version of yourself, physically, mentally and emotionally.
When asked about Salman and his foundation, Hrithik shares, "Yes, I do feel strongly about my initiative, and I am sure Salman does too. But there is an essential difference. My initiative is not about making this world better or changing it, but about changing yourself. It's about being the best you - physically, mentally and emotionally. That's the key objective of my initiative. I believe your entire world is a projection of your internal world in your brain. So, simply put, changing the world depends on the individual changing himself to become his best. Simple. We are mostly dealing with the physical aspects now, but in (the upcoming) stages, we will complete the circle."
who recently shot for a special motivational video for his own fitness company, HRX, will be unveiling the video today.