Maverick filmmaker Ram Gopal Varma, known for churning out films at regular intervals, says he enjoys the process so much that he doesn't think about their success.
Predicting a movie's fate before its release is not his forte.
"Moreover, I can't predict the fate of a film until it releases. I don't like to think about the success of a film," he added.
Two months after his last Telugu directorial "Rowdy", RGV is ready with his next "Ice Cream".
Coming out Saturday, the new horror-thriller from RGV's factory features Navdeep and Tejaswi Madivada in the lead roles.
Varma has introduced the flow-cam technology in the film and he wouldn't stop talking about it.
"I feel it's the future of filmmaking. People have asked me why I have been talking about it more than my film even during the promotions. That is because I believe it can turn the industry upside down. It can help a filmmaker approach his film with a different perspective," he said.
"Flow-cam can heighten the emotion of a scene; shows how differently we can shoot a particular scene. You need to use it, to believe it," he added.