India-Forums

   

Tata Motors cars make an appearance in Singham Returns

Tata Motors announced yet another exciting association with Bollywood, in the Ajay Devgn and Kareena Kapoor starrer, Singham Returns.

Saturday, July 05, 2014 | 2:14:13 PM IST (+05:30 GMT)
 1 Comments | 1713 Views | Copyright:

singham returns movie poster

Tata Motors announced yet another exciting association with Bollywood, in the Ajay Devgn and Kareena Kapoor starrer, Singham Returns. Directed by Rohit Shetty, the film will feature a range of cars from Tata Motors, including the Safari Storme, Sumo, Aria, Sumo Grande, Xenon, and the Nano.

Speaking on this occasion, Delna Avari, Head (Marketing Communications and Services) Tata Motors remarked, "The movie and its lead characters, Ajay Devgn and Kareena Kapoor exude energy and charisma; precisely the qualities represented by our cars at Tata Motors. Hence, the ideal integration of our cars and Singham Returns".

"In India, Bollywood holds a cult status and an association of this nature is yet another example of Tata Motors' long-standing relationship with Bollywood. Tata Motors most recent successful partnerships being the mini-series '24' and the presence of the upcoming Zest and Bolt at the IIFA 2014. Celebrity engagement is vital for successful brand placements and the attributes of the brand have to be carved appropriately into the script of the movie", added Avari.


In addition to on-screen, Tata Motors' association with 'Singham Returns' seamlessly flows into the off-screen arena as well, entailing a series of initiatives across media platforms, along with exciting customer engagement activations with the celebrities.

Director, Rohit Shetty added, "Ajay is playing Bajirao Singham again, and his macho image is enhanced by the Tata Safari Storme, his vehicle in the film. Other Tata Motors vehicles have been used in the film too."


User Rating Rating(3 Votes)
Libra16, honeydaisy, ..Roopal..

Share this News on your Social Network.

Popular Search Terms:   singham returns poster, singham return poster

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

RELATED MOVIES

  • Page 1 of 1

Posted on: 05 July 2014 at 3:34am
so excited for the movie...

Report Abuse

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Public Review of Drishyam

Views : 3781 | Comments : 0

Public Review Of Bajrangi Bhaijaan

Views : 10194 | Comments : 0

Public Review Of Gabbar Is Back

Views : 12470 | Comments : 2

Public Review Of Action - Jackson

Views : 15696 | Comments : 1

Action-Jackson Cast On CNWK

Views : 7437 | Comments : 0

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index