Writer-lyricist and ad guru Prasoon Joshi has recently returned from Cannes where he was serving as the head of the Titanium and Integrated - Cannes Lions 2014 jury. He says it's been a learning experience for him.
"In the fraternity, recognition always matters and it signals where the industry is headed. I feel honoured, but there is an accompanying sense of responsibility. It's a very coveted and talented set of people you work with and it also equals to a huge amount of learning," Joshi said in a statement.
The Cannes Lions celebrates creativity in communications from the world over annually.
Joshi, the executive chairman and CEO - India and president - South Asia, McCann Worldgroup, is known to juggle between the two worlds of advertising and Bollywood.
While he has been known for his heart-warming lyrics in songs like "Maa">Maa" from "Taare Zameen Par" and "Bolo na" from "Chittagong", his maiden scriptwriting venture "Bhaag Milkha Bhaag" was appreciated too.
Prasoon and his company McCann have also played a significant role in the BJP election campaign this year.