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Rahman's 'Humma humma' recreated with kitchen appliances

In a unique twist, A.R. Rahman's popular track "Humma humma" from the 1995 film "Bombay" has been recreated using a range of kitchen appliances for an marketing campaign.

Wednesday, May 28, 2014 | 12:30:04 PM IST (+05:30 GMT)
 1 Comments | 581 Views | Copyright: IANS

A. R. Rahman

In a unique twist, A.R. Rahman's popular track "Humma humma" from the 1995 film "Bombay" has been recreated using a range of kitchen appliances for an marketing campaign.

As part of electronic brand Havell's marketing campaign 'Respect for Women', Culture Machine has created a bricolage song along with artist Vasudha Sharma and percussionist Sarthak Mudgal. Culture Machine is a platform that offers digital video entertainment for the internet generation.

The duo has created a unique blend of the classic hit and mixed it with the beats from the appliances, courtesy Havells.

"We found that content featuring popular Youtubers doing songs using everyday appliances was a format that resonated very well with the target audience, leading us to create that with our network's talent," Sameer Pitalwalla, co-founder, Culture Machine, said in a statement.

The idea was to spread awareness that a women's place is not in the kitchen alone, but it is wherever she wants to be and she could do whatever she wishes to.


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Posted on: 28 May 2014 at 2:55pm
I have seen Havells ad and they are wonderful, especially the ones on respect for women and nayi hawa chali. Looking forward to this one.
Edit: So I watched the ad and it's WONDERFUL!!!!

Edited on:28 May 2014 at 5:46pm

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