Wednesday, May 28, 2014
| 12:30:04 PM IST (+05:30 GMT)
1 Comments | Copyright: IANS
As part of electronic brand Havell's marketing campaign 'Respect for Women', Culture Machine has created a bricolage song along with artist Vasudha Sharma and percussionist Sarthak Mudgal. Culture Machine is a platform that offers digital video entertainment for the internet generation.
The duo has created a unique blend of the classic hit and mixed it with the beats from the appliances, courtesy Havells.
"We found that content featuring popular Youtubers doing songs using everyday appliances was a format that resonated very well with the target audience, leading us to create that with our network's talent," Sameer Pitalwalla, co-founder, Culture Machine, said in a statement.
The idea was to spread awareness that a women's place is not in the kitchen alone, but it is wherever she wants to be and she could do whatever she wishes to.
To stay updated with similiar articles follow
Singer-actress Monica Dogra has announced the launch of her campaign ...
Aamir Khan and Shah Rukh Khan's friendship is now witnessing a ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index